Impact of Marketing on Internet an Example of the Topic Education and science by

Impact of Marketing on Internet The Internet has had an overwhelming positive effect on the field of marketing Need essay sample on "Impact of Marketing on Internet" topic? We will write a custom essay sample specifically for you Proceed Using your understanding of the marketing management philosophies and the approaches to marketing research, critically assess the validity of this claim. Marketing is societal processes used to discern what the needs of the consumers are as it focuses on a product or a service which can be used to meet the wants. It attempts to mould the consumers towards the specific products or services that are being offered It is the key to growth for every business enterprise. It concerns itself with anticipating the needs and wants of a consumer at a future date. Generally, it is the process of directing an organization to be successful in terms of selling its products and or services. It is focal point for all business enterprise activities. Marketing usually focuses on the satisfaction of the needs, wants and requirements of a customer. It involves the marshalling the resources of a business enterprise in order to meet the changing needs of the customer whom the business enterprise cannot do without. The chartered institute of marketing definition is defined in terms of whether the right product is in the right place at the right time and at the right price. It is usually about anticipating the future needs of consumers and planning how to meet them at the right time effectively. Internet marketing is also the e-marketing or online marketing. It is where by the good and or services of a company are sold through the internet. It joins together the creative and technical aspects of the internet which include development, advertising, design and sales. It is done using various methods such as interactive advertising, affiliate marketing, e-mail marketing, display advertising etc. It is the process of promoting and growing an enterprise using online media. It involves using the internet to sell an enterprise goods and or services. The internet has a positive effect on the field marketing. This is because it has led to the development of e-marketing or internet marketing which had positive effects or benefits to the business enterprises which have tried to use as its marketing strategy and thus the marketing industry. The internet marketing has brought about cheaper and flexible advertising as compared to the print advertising. The difference between the internet and print medic is that space inn the internet is cheaper, can be accessed for a longer period of time and the content is changeable without consultation when management system has been used. It enable a wider audience to get the information. Internet marketing has allowed the expansion of the market. The internet is global and therefore there are no geographical barriers. This has allowed business to penetrate through all the geographical barriers that may exist. This makes the products of a company that uses internet marketing be accessible to all potential customers irrespective of the country they are in. The internet marketing has given room to the persification of revenue streams. A website is not only a medium for representation for a particular enterprise but a media fro which people can acquire information. People can use it to sell advertising space to other business enterprises. For instance a catering company may feature a directory which has businesses such as electronic equipments, rental companies, event coordinators etc. The internet marketing does not turn down customers. The internet is acessble at al time of the day hence it is 24 7 365. In the internet there are no shops hence, you do not turn down the customers because you have to close the shop. Generally there are no trading hours in the internet which may exist in a shop even those that advertise that they operate 24 hours, there are times when it is impossible to open. For instance when one falls ill or have got more serious issues to attend to for instance a funeral. Internet marketing is convenient. The potential consumer can visit the website whenever at their own comfort, privacy and without distraction that may exist in the red world. For instance a person who wants to research about a product will have more advantages at the internet where he or she gets the details fully rather than from a sales agent whose aim is to sell the products and make profit for the company that he or she is working for. In the internet there is no persuasion which is hand to hand. Internet marketing by offering convenience also offers a point of reference and inpidualized customer care which add value to the enterprises offering and the enterprises consumers experience satisfaction which is of high level. The website by offering advice, tips and a content, it may entertain the customers which will make them to remember you better. Internet allows standardized sales performance. By going through which pitches have worked in the past and which have not, the business enterprises can develop the ultimate pitch and use it in its website then used to all customers. In internet marketing there is no training of sales people who will be used to market the companys product and sometimes they may not perform because they are not well conversant with your product because all what they wanted was a job. Internet marketing improves credibility. The website gives the business enterprise a chance to explain about his business in terms of what it is and why it deserves the trust and confidence of the customers. Some customers use the internet for pre-purchase research in order to determine whether the supplier or brand is worthy and they wont be taken for a ride by the business enterprise. It allows for viral marketing where the customers give their comments about your products hence marketing it. The internet allows for a two-way communicative marketing. This is because the customers can easily give their feedback on the business product quickly. They can also give information about the marketing approach. The internet has been able to provide a growth opportunity in that a particular enterprise can be able to refers its possible investors to the website to get information about them in terms of what the company is about what they have achieved and what they are capable of achieving in future. The internet also allows for the cheap market research. A business enterprise may feature in its website things such as online survey, visitor pull and website statistic which will help to find out the likes of the consumers their feeling about certain aspects of the company. This will help in adjusting your product to suit them as well as the way you should carry out your business. The internet allows the business to publish a dummy map which will help potential customers to locate where the business is. It also usually important to show your customers where you are located especially when you have moved to a new direction. For instance you may relocate from Washington to New York. By using your website you can be able to communicate this information to your potential customers or the already customers. The costs of operating a website are low as compared to the print media. For instance when sell a product online for instance e-books you do not pay for shipping. The internet also offers free advertisement space, use of pay per click search engines and doing of your and swaps with your ezine etc. when an enterprise operates a home based business it does not go through some costs such as the area in your home you use for business, job expenses, training, travel expenses, office supplies, legal and professional services, advertising etc. a good internet marketing strategy help increase the profits and a good reputation is also achieved. The internet offers time freedom. One builds his or her business at the pace he or she wants. One may decide to work the whole day, 2 hours in a day or even 3 hours weekly. Working hours are determined by the owner but not by other dictating factors. Internet marketing improves business enterprise competitive edge but only when it is induce of Email Newsletter. This allows you to have more contracts with your customers, who will return to use your products and services rather than those of your competitors simply because you contacts with them. Issues and problems that may arise with your customers will be discovered easily and solved. Email Newsletters services which are provided by urban Route and are permission based and also require the consumer to opt to receive the e-mail content from your enterprise builds customers trust and protect their privacy. When trust is created, the customers will be able to buy your products without doubts about them. Internet marketing offers worldwide popularity about your business. This is because is accessible globally thus marketing your company together with its products globally. In conclusion, internet marketing is the most recent technique of marketing which have proved to be very successful due to the various benefits that it offers to its users. Business enterprises which have been using have been able to become successful. It various benefits which have been discussed above are able to help the business enterprise to its success. Internet marketing helps the company to make large amount of profits because it eliminates the various costs that have to be incurred by other businesses which do not use internet marketing. Therefore internet marketing have proved to be essential and beneficial for every business enterprise. Regards go back to the internet which have helped to the introduction of internet marketing hence the internet have an overwhelming positive effect on the field of marketing. References Bayne, K. M, (1997) The Internet Marketing Plan: A practical Handbook for creating, Implementing and Assessing Online Presence, USA: John Wiley & Sons Inc Cox, B and Koelzer, W (2003) Internet Marketing UK: Prentice Hall http://www.sitepronews.com/archives/2002/oct/11.html Wilson, F, R (2001) Planning your Internet Marketing Strategy New York: Wiley. Wilson, F.R, (2005) (2 ed) The Email Marketing Handbook New York: Wiley.

How to Grade Papers and Assignments When Homeschooling

How to Grade Papers and Assignments When Homeschooling For classroom teachers, grading tests and papers is second nature. However, if you are a homeschooling parent, you may be unsure about the best way to figure percentage grades, letter grades, and grade point average. You may not even be fully convinced that assigning grades is necessary, choosing instead to work to mastery on each assignment. How to Calculate Percentage and Letter Grades If you decide to grade your students’ schoolwork, use these simple steps to determine the percentage and letter grade for any assignment or test. To calculate a grade, you will need to figure out the percentage of questions that your student  answered correctly. All you need to know to find the grade is the total number of questions on the assignment and how many answers are correct. After that, you will just need to plug a simple equation into a calculator and convert the percentage to a letter grade. Heres how: Correct the paper.Determine the number of total questions.Count the number of questions answered correctly.Take the number of correct answers and divide by the total number of questions. (Example: 15 correct answers divided by 20 total questions equals 0.75)Multiply this number by 100 to turn it into a percentage. (Example: 0.75 multiplied by 100 equals 75%)Grade ranges often vary among professors and teachers. However, a typical, easy-to-use grade scale is: 90-100% A80-89% B70-79% C60-69% D59% and below F Using the examples above, 75% would earn a C letter grade. How to Calculate GPA If you’re homeschooling high school, you will likely need to figure your student’s overall grade point average (GPA) for his high school transcript. Calculate the cumulative GPA  by dividing the total number of grade points earned by the number of credit hours attempted. A typical grade point scale is: A 4.0B 3.0C 2.0D 1.0 There are variances for /- grades that will vary based on the percentage grade scale you use. For example, if you use the ten points per letter grade scale, a 95% might indicate an A- which would translate to a grade point of 3.5. Here’s how: To figure out your student’s cumulative GPA: Determine the total number of grade points earned. For example, if your student received three A’s and one B, his grade point total would be 15 (3x4 12; 1x33; 12315).Divide the grade point total by the number of credits attempted. In the example above, if each course reflected one credit hour, your student’s GPA would be 3.75 (15 grade points divided by 4 credit hours 3.75) Why Do Homeschoolers Need Grades? Many  homeschooling families choose not to bother with grades since they don’t move on until a child fully understands the concept. Working to mastery means that the student would ultimately never earn less than an A. Even if your homeschooling family works to mastery, there are a few reasons you may need to assign percentage or letter grades for your students. Some students find the challenge of getting good grades motivational. Some kids like the challenge of seeing how many answers they can get correct. These students  are motivated by earning high scores. This may be especially true for kids who have  been in a traditional school setting  or those who homeschool using a more school-at-home approach. They don’t see the point of completing worksheets or tests if they dont receive a grade for their work. Grades can provide valuable feedback for these students to understand how they are performing.   Grades provide an objective means of assessing student performance. Many homeschooling parents find it difficult to strike a balance between being overly critical and overly lax about their student’s academic performance. It can be helpful to  create a grading rubric  so that both you and your student know what’s expected. A rubric can help you assess your student’s work objectively and force you to focus on specific issues. For example, if you’re working on teaching  him to write a descriptive paragraph, a rubric can help you stay focused on descriptive elements and ignore run-on sentences or grammar errors until another assignment. High school students may need grades for their transcript. Even if you prefer not to assign  grades in your homeschool, homeschoolers who will be applying  for  college admission  may need them for their high school transcripts. Some  courses may be difficult to assign a  percentage  grade, particularly more  interest-led topics. An alternative is to assign  a letter grade based on your student’s understanding of the topic and the effort put forth in doing the work. For  example, a strong understanding and effort  might earn an A. Solid knowledge and a decent but not outstanding effort might earn a B. You might assign a C if your student understands the topic well enough to move on without repeating the course and/or  you would have liked to have seen more effort applied. Anything less would mean repeating the course.   Some homeschooling laws may require grades. Your state homeschooling laws may require submitting grades to the county or state school superintendent, umbrella school, or other governing bodies.   Assigning percentage and letter grades doesnt have to be difficult. These simple steps can make it easy no matter which route you choose. Updated by Kris Bales

Personal Reflection on Importance of Nursing Theory Research Paper

Personal Reflection on Importance of Nursing Theory - Research Paper Example Self-Care Theory can help Registered Nurses (RN) in practice, education, and in a research organization. The nurse theory can assist RN to explain, predict, and describe daily experiences that arise concerning self-caring or while caring for others. RN can be guided in assessing and evaluating favorable nursing cares essential for healthcare services and treatment. The theory can be used to collect data on the client's health status and be used by RN in making nursing decisions and implementing them. Nurses gain terminologies that are used in communication within healthcare organization or institutions. If registered nurses study the theory, they are capable of developing ideas and clearly define some words. The theory can assist RN to have autonomy of nursing by considering its functions of providing care to the patients and other people. Orem’s theory can assist me as a registered nurse in doing research on how to develop self-care behaviors in a hospital or health organization, as well as, amongst the public. Using her theoretical concept, I can generate new ideas, skills, and knowledge essential in advancing my career as a nurse. If a research is done appropriately, it is possible to identify knowledge gaps in Orem’s theory and provide a methodical approach to identifying questions for study. It can be done through selecting some variables, validating nursing interventions, and interpreting findings. Ideas can be borrowed from other disciplines for conceptual frameworks and assist nursing practice among the RN.

Hiring Employees Research Paper Example | Topics and Well Written Essays - 1750 words

Hiring Employees - Research Paper Example r evaluation of the existing vacancies that needs to be filled in the new office, as well as the accurate determination of the needs and requirements of the new position is essential for recruiting the right candidate (Farmer, 2004). Therefore, a job analysis is necessary for all the vacancies in the new office, since it makes it possible to tailor the job position to the competencies required, and thus allows for proper classification of each job vacancy. The evaluation of the needs of all the positions to be filled in the new office requires the understanding of the strategic goals of the organization, as well as that of each department in the new office. Considering the fact that the new office to be open is part of an already existing organization, it is essential to establish the core competencies of the staff serving in the different departments of the existing office, which can then be formulated as the qualification requirements for the staffs to be recruited for the new offi ce. While evaluating the core competencies of the new office staff, there is the need to establish the existing gaps in the core competencies, which will in turn help to determine whether the recruitment of the staff for the new office should be done internally within the organization or otherwise (Drinan, 1998). Where there exists a skills gap in the existing employees of the organization, then external recruitment is necessary. The full determination of all the vacancies that exists in the new office and the core competencies that are required in the staffs that will fill these vacancies paves way for the second step in the recruitment process. The formulation of the right description for each job vacancy forms an essential key success factor for recruiting staff (Shermont & Murphy, 2006). This is because; more than anything else, a well formulated and written job description acts as the documented evidence to prevent or defend the legal claims that might arise in the recruitment

Requirements for Hemp Production

Requirements for Hemp Production Hemp was first cultivated in Canada in 1998, and currently you must apply to grow hemp through Manitoba Health for a yearly permit and follow their guidelines. The regulations require you to get the hemp tested for THC levels to ensure they are under 0.3% on the plant and less than 10ppm residue in products derived from the hemp. (Canadian Hemp Trade Alliance, n.d.)If you register and can comply with the regulations, farming hemp can be very successful. Per MAFRD the average input costs are $388.85/ac, with market price of $0.68/lb, equating to a gross revenue of $518/acre (at a production rate of 575 lb/ac) (Crop Production Costs 2016, n.d.) Hemp grows best on well drained, loamy soils within a pH of 6.0-7.5 requiring 300-400mm of rain, half of which is needed in the flowering stage, meanwhile saturated soils reduce early growth. Seeding is preferably done with a press drill at a depth of 2-3cm, at a rate of 100-120 plants/m2 in rows 6-7 apart. Certified seed is required, and planting should begin as early as ground travel permits, because hemp is day-length sensitive requiring specific hours of daylight to achieve the full height and yields desired. (Ontario Ministry of Agriculture, Food and Rural Affairs, n.d.) In season, there are no pesticides registered for hemp, therefore a long crop rotation with the avoidance of similar disease pathogens is necessary. The main disease of hemp is Sclerotinia, transmitted from planting after canola, soybeans, edible beans, and sunflowers. Hemp grows best after a forage because of the weed suppression and different disease pressures and cycles. Hemp will germinate and grow quickly, reaching 90% ground cover at 4 weeks of growth, out competing weeds. By practicing good agronomic practices for disease, pests and weeds, hemp can readily be grown. However, birds are the biggest pest of hemp, as the plant matures, birds will eat the mature seeds, and can even devour an entire field. This is one way to know your field is ready to harvest. (Alberta Agriculture and Forestry, n.d.) Due to its young history in Canada, not a lot of research has been done, and fertility is an area that little is known. The rule of thumb in Manitoba is to fertilize for spring wheat, and has shown to be sensitive to fertilizer placement so side-banded or mid-row banded is recommended. Statistics show, harvesting the seeds and stalk will remove 200kg/ac N, 47kg/ac P, 211kg/ac K, and 14kg/ac S, however for seed production it is recommended to apply the same amount as spring wheat. (Manitoba Agriculture, n.d.) In Manitoba, we produce hemp for seed, and harvest grain at 22-30% moisture, then dry the seeds down to 8-10% for storage up to 3 years. Harvest date is dependant on the variety, but most varieties mature between 100-120 days. (Manitoba Agriculture, n.d.) Hemp has a very tough stalk and can cause a lot of damage to equipment from the fibrous material getting caught in bearings or moving parts, so to reduce the risk of breaking down we can raise the header as high as it will go and straight cut. This harvest can be anywhere from 100-1200lbs/ac but averages are 760lbs/ac. (Alberta Agriculture and Forestry, n.d.) When you decide to grow hemp a production contract is necessary based on customer demand, and there are few locations that accept hemp seed. If the demand were to rise suddenly it could possibly take more than one crop year to meet those needs based on todays cropping acres. The price of hemp seed has been stable at $0.68/lb. The market is expanding as people become aware of the high Omega-3 and 6 and amino acid content, being used for lactose free milk, salad dressing, protein powder, nutrient bars, pasta and more. (Canadian Hemp Trade Alliance, n.d.) Hemp requires good agronomic practices to be successful, and it is recommended to have a plan for implementing hemp into your rotation and follow that plan with determination. If we can inform the public of the health benefits of hemp, the demand will go up, and so will the required acres. Growing hemp will benefit both farmers and consumers. References Alberta Agriculture and Forestry . (n.d.). Retrieved from http://www1.agric.gov.ab.ca/$department/deptdocs.nsf/all/agdex126 Canadian Hemp Trade Alliance. (n.d.). Retrieved from http://www.hemptrade.ca/grow-hemp Crop Production Costs 2016. (n.d.). Retrieved from http://www.gov.mb.ca/agriculture/business-and-economics/financial-management/pubs/cop_crop_production.pdf Manitoba Agriculture . (n.d.). Retrieved from https://www.gov.mb.ca/agriculture/crops/production/hemp-production.html Ontario Ministry of Agriculture, Food and Rural Affairs . (n.d.). Retrieved from http://www.omafra.gov.on.ca/english/crops/facts/00-067.htm

Eulogy for Grandfather :: Eulogies Eulogy

Eulogy for Grandfather One of my earliest memories of Grandpa begins with us driving to the Monmouth Park Racetrack. We sure did love to go to the track and root for Julie Krone or one of our other favorite jockeys. He loved challenges, and he especially loved the challenge of picking the ponies. He would read the race programs in the Asbury Park Press and usually pre-pick most of the day's favorite horses before ever leaving the house. Still, on arrival, we always bought the program and maybe a race sheet or two before entering the track grandstand. After picking up a couple of seats right around the finish line or maybe a little past it, back to figuring he'd go. As he went, grandpa would always point out the horses that had won recently or looked like they were due. "I have a feeling about this one" he'd say. We were always there in time for the first race and even the "correction call" that came over the speakers with changes to the program; He'd make each and every one of the changes to our program; Scratch #3 and #7, add two pounds to #5 and note #9 is on Lacix. Then a trip to the men's room of course, to drop a quarter in the dish and see what the picks sheet the janitor kept had to say. And after all of that, as if he ever had any luck picking just 1 horse, he always had to have two or more in any race. Of course, he never did win very much and never hit the big trifecta that none of us ever do. That didn't change how much he loved to go or the fun we had when we were there; rooting all the way to the finish, standing and shaking our programs at the horses and their jockeys on the last leg. After most races he'd say "2, 5. Do you see that? I looked at that stupid 5 horse and changed my mind" ... And while he may have won more often with just 1 horse, I know it was the challenge he loved... not the winning. Of course, I wouldn't be doing him any justice if I didn't mention his collection of hats from the big stakes, yearly race known as the Haskell. Dating back to the mid-eighties, it is the largest collection known to exist. Eulogy for Grandfather :: Eulogies Eulogy Eulogy for Grandfather One of my earliest memories of Grandpa begins with us driving to the Monmouth Park Racetrack. We sure did love to go to the track and root for Julie Krone or one of our other favorite jockeys. He loved challenges, and he especially loved the challenge of picking the ponies. He would read the race programs in the Asbury Park Press and usually pre-pick most of the day's favorite horses before ever leaving the house. Still, on arrival, we always bought the program and maybe a race sheet or two before entering the track grandstand. After picking up a couple of seats right around the finish line or maybe a little past it, back to figuring he'd go. As he went, grandpa would always point out the horses that had won recently or looked like they were due. "I have a feeling about this one" he'd say. We were always there in time for the first race and even the "correction call" that came over the speakers with changes to the program; He'd make each and every one of the changes to our program; Scratch #3 and #7, add two pounds to #5 and note #9 is on Lacix. Then a trip to the men's room of course, to drop a quarter in the dish and see what the picks sheet the janitor kept had to say. And after all of that, as if he ever had any luck picking just 1 horse, he always had to have two or more in any race. Of course, he never did win very much and never hit the big trifecta that none of us ever do. That didn't change how much he loved to go or the fun we had when we were there; rooting all the way to the finish, standing and shaking our programs at the horses and their jockeys on the last leg. After most races he'd say "2, 5. Do you see that? I looked at that stupid 5 horse and changed my mind" ... And while he may have won more often with just 1 horse, I know it was the challenge he loved... not the winning. Of course, I wouldn't be doing him any justice if I didn't mention his collection of hats from the big stakes, yearly race known as the Haskell. Dating back to the mid-eighties, it is the largest collection known to exist.

Ambassadors in Pinstripes

Review of Ambassadors in Pinstripes: The Spalding World Baseball Tour and the Birth of the American Empire Thomas Zeiler, the author of Ambassadors in Pinstripes: the Spalding World Baseball Tour and the Birth of the American Empire, entertains and enlightens the reader through a descriptive journey of Albert Spalding’s efforts to introduce a World Baseball Tour. The bulk of Zeiler’s book is based off of periodicals, newspapers, magazines, and guides; which serves as the groundwork for his book.Albert Spalding is known as a leader; a manager of the Chicago White Stockings, a very successful manufacturer of sporting goods, and predominantly as an organizer of tours designed to popularize America’s â€Å"national game† abroad. Spalding’s world tour mission was to send two teams of professional well known players to Australia, Ceylon, Egypt, Europe, and the surrounding areas. His marketing techniques and goals for his all American team to play worldwid e was a model for many industries seeking to establish abroad relations.Sports participation also provides a common ground and is a way to unite without discrimination, such as the warring people of South Africa during the Apartheid. Through this successful tour, Spalding established the pattern of baseball’s close connection with globalization and to let the world know of America’s increasingly ambitious exceptionalism in the world. Sports as a tool of diplomacy came of age in the post-World War I world when it caught the attention of politicians and governments as a channel through which to conduct international relations.Across the globe sports have personified the ideologies of political policies in the 20th century and as we enter the 21st century, sports are becoming an essential part of the toolbox of a country’s public diplomacy. Sport events that host numerous foreign visitors have impacts on a country’s relationship with foreign publics. It†™s why organizations and governments seek to attach themselves to popular figures, teams, and events that enhance their standings in the eyes of others.The Olympics for example serves as a way to bring world nations together through international sports competitions and encourages further engagement, often in the form of economic benefits through participation and hosting. London is currently hosting the Olympics this year and in preparation back in 2009 the event was predicted to â€Å"provide economic gold at a time of economic need,† however hosting the Olympics is an extremely costly business with the upgrades, new sports facilities, and security that it will cost much, much more than expected.Spalding’s World Baseball Tour laid the roots of the new empire and exemplified the United States onto the world stage. It highlighted our country’s economic growth, the search for overseas markets, improvements in communication and transportation, and the rising cul tural interactions. Thomas Zeiler’s main emphasis is on the baseball players and their entourage as â€Å"tourists† who helped disperse American culture abroad and brought global influences back to their homelands.Thomas Zeiler concluded that because of the immense impact of the World Tour, it was the process of globalization of baseball that laid the structure of the growing American identity. Baseball was used to sell and export the American way. The game associated itself with the values of the American dream. In America’s foreign diplomacy, baseball was used to promote patriotism and nationalism. Sports have shown it has the power to heal old wounds. Sport in South Africa during the Apartheid, kept the multiple races and cultures that make up South Africa apart for nearly a century.Apartheid was a system of racial segregation enforced by white Afrikaners, who were the minority, over the indigenous majority. Rugby was the sport that took a mental toll on all South Africans and played a larger part in the victory of the anti-apartheid movement. The Rugby World Cup was one of the key moments that shaped the world’s impression of the new South Africa. The Rugby World Cup contributed significantly to the return of foreign investment in South Africa and strengthening of trade and other economic links that had been destroyed through the policies of apartheid and the subsequent boycotts and restrictions.The development of the industrialization and the use of resources from across the world created a gateway for Americans. Spalding’s initial mission paved the way for global integration opened the door to the sensational play of foreign participants in America’s national pastime. The mass appeal of sports like baseball provides the United States with a social â€Å"olive branch. † Baseball diplomacy helps break the ice between nations that are separated by cultural differences, monetary discrepancies and educational v ariances.Sports are relevant to the study of foreign relations because it is fundamentally concerned with power, and our sports culture that is driven by the media, boasted by advertising, bankrolled by industrialists, that it’s reflective of American society. It has played a huge role in projecting American influence abroad. Sports purpose is no longer limitied to entertainment; it is often intermingling with trade, business, and politics. Hopefully sports will continue as a feature of modern life that connects people and continents together.