Identity And Image And Identity - 2008 Words

How one perceives the world around them is based on identity and images. Merriam Webster Online (2015) defines identity as â€Å"who someone is.† Image can be defined in two ways: â€Å"a mental picture, the thought of how something looks or might look† and â€Å"the idea that people have about someone or something† (Merriam Webster Online, 2015). Identity and image are so strongly intertwined that they both have influence over one another. Images can change how an individual perceives the identity of another person by allowing the individual to interpret and judge the image from their own selfish perspective. The identity of a person shapes how an image is created for them (Rezaei-Adaryani et al. 2012). These two concepts apply to any person and anything in this world. The nursing profession is just one possible option that has both a strong image and identity created for it. The nursing image is a concept with several different dimensions that includes four top ics: how the public views nursing, the nurse’s self-image (professional identity), how the nurse perceives the public’s views, and how the media characterizes or shows nursing (Rezaei-Adaryani et al. 2012). These four topics are very closely interrelated. How the media presents nursing affects the public’s image of nursing. This in turn affects how the nurse interprets how the public views them, which leads to the nurse’s personal self-image being changed or distorted. These four topics create a continuous cycle. If one topicShow MoreRelatedIdentity And The Self Image2176 Words   |  9 Pagesourselves? Other than the obvious components of identity, such as one s appearance, what else defines identity? How do others’ views affect the way we look at ourselves, and how do the groups we involve ourselves with define us? Lastly, how do these different components of identity intertwine, and how do they relate to the self-image we create of ourselves? T aking all of these questions into consideration, I am going to determine whether one s identity is transparent to others, or if it is am ambiguousRead MoreThe And Brand Identity / Brand Image Subjects994 Words   |  4 Pagesboth COO and Brand Identity/Brand Image subjects. Every successful research should be started with analysis of central themes as this will act as a basis for whole study. Taking into account this thinking, first part of this literature review will be dedicated to analyses of core aspects Brand Identity/Brand Image and Country-of-Origin Effect. Here you will be able to find discussion of history, background research and key factors of both topics. 2.1.1 Brand Image/Brand identity With the growth ofRead MoreMedia And Ethnic Identity Influencing Self Image1233 Words   |  5 Pagesthemselves. This research paper examines the ethnic media and the ethnic identity determining self-image than mainstream media does for young black women. Its seeks ways in which the black community declines stereotypes of color and beauty by increasing the groups of members and providing standards of what it means to be black and beautiful in this world. Much research has been made on the role of how media plays in people’s self-image. Majority of researches has been found on Caucasian women. As beingRead MoreSymbolism And Identity : `` Miraculous Images `` Renaissance Florence `` By Megan Holmes1423 Words   |  6 PagesMateriality and Identity Megan Holmes’s â€Å"Miraculous Images in Renaissance Florence† examines many of the ramifications of materiality. The materiality, an image’s physical properties, has direct impacts on the expression and popularity of immagini miracolose. These sacred images are subjects of miracles throughout the late 13th to 16th centuries. Two of the most important ramifications of materiality include the accessibility of the religious images and manifestation of the miracles. In this essayRead MoreFashion Defines Individual Identity, Image, Shoes, And Accessories965 Words   |  4 Pagesconfident and beautiful tonight because of that blue blouse. A new top or a new trend, society craves for fashionable outfits, shoes, and accessories. Fashion defines individual identity, impacts perceptions, and portrays a symbolic meaning. Fashion helps the individual grow and change one’s emotional and physical identities. The clothes one wears daily define how the individual feels and reflects one’s attitudes and moods. For example, if an individual is lethargic, one may be seen in sweatpants;Read MoreBody Image, Peer Pressure, and Identity in Mean Girls Essay1944 Words   |  8 Pagesmy adolescent years. I always remember the unintelligent things I did that I wish could change, but this Psychology class made me realize that all adolescents go through the same things I experienced. Adolescents are known to try to find their identity, go through peer pressure, make mistakes, and try new things. The move I picked that closely represented what adolescents go through was â€Å"Mean Girls†. Some of the scenes in the movie seem a little exaggerated, but it has happened in certain highRead More Medias Influence on Adolescent Girls Body Image, Identity and Sexuality2507 Words   |  11 PagesMedi as Influence on Adolescent Girls Body Image, Identity and Sexuality Missing Sources Cited nbsp;nbsp;nbsp;nbsp;nbsp;Gender Identity begins in early childhood when roles are given to children as to which toys they should play or not play with. A child’s body image is influenced by how people around her react to her body and how she looks. A pre-adolescent becomes more aware of what society’s standards are for the ideal body. The media has always had images of what the ideal woman should be. AsRead MoreIn What Ways Do Images Construct Identities? Discuss Using Specific Examples.2110 Words   |  9 PagesNAME: SEBASTIAN T ESSAY QUESTION 3 In what ways do images construct identities? Discuss using specific examples. In what ways do images construct identities? Discuss using specific examples. Stuart Hall defines identity as an ‘already accomplished fact, which the new cultural practices then represent’. We should think instead of ‘identity as a ‘production’ which is never complete, always in process, and always constituted within, not outside, representation’ (Hall 1994 p.392). An individual’sRead Moreunit 305 guide for social care worker that describes ways that the environment helps the well being and why it is important to support individuals that promote their identity, image and self esteem.786 Words   |  3 Pagesï » ¿ The link between identity, self Image and self esteem Identity - Characteristics and interests that somebody recognises as belonging uniquely to them and makes up their individual personality for life. Self Image - The opinion that you have of your own worth, attractiveness, or intelligence. Self Esteem - Confidence in your own qualities as an individual person. All of the above are linked. If a person feels that their identity is being repressed, by not being able to orRead MoreHow Authentic Images Of Artists Are Within The Music Industry1445 Words   |  6 Pages1. Discussion Intro: The following discussion will aim to answer the question of how authentic the images of artists are within the music industry. The question stemmed from research about identity work, in particular within the creative industries. Artists are faced with a lot of identity struggles and tensions which a lot of creative people encounter as well. The main prevailing issue or tension creative people constantly encounter that is unresolved is creativity versus commerce. This idea describes

atlanta compromise - 931 Words

Analytical Essay On The Atlanta Compromise Address Booker T. Washington is one of the most respected and influential African American figures in American history, Mr. Washington was born into slavery and was freed by the Emancipation Proclamation. His peaceful personality along with his exceptional education in many different studies turned him into a well-rounded individual. Washington wanted blacks and whites to become partners and strive for both races to succeed. He delivered his most famous speech in 1895 known as the â€Å"Atlanta Compromise†. In Atlanta Georgia, Mr. Washington expresses himself with exceptional rhetoric and tone throughout his speech. He states that African Americans should take benefit of what they know and endeavor†¦show more content†¦If the country seeks to be at the top right now that they will learn nothing and not remain there for long. He is saying a strong and successful nation or race learns how to build a good foundation understandi ng that it is up our next generations to understand what their responsibilities are to whatever they obtain. Booker T. Washington’s Atlanta Compromise Address is one of the most truthful and powerful speeches of our countries history. Although it was very short it was so powerful because of his great tone and rhetoric. His explained himself so well saying that African Americans shouldn’t try things they didn’t know how to do. They needed to learn the skills and that those skills would take time. They needed to stick to what they knew and build upon it so that their posterity may prosper. He also mentioned that whites need to change with adversity and accept what was happening at this time and try to work with the blacks instead of being stubborn and not. They needed to accept that blacks were defiantly like family when they were slaves. If both races overcame what they faced the country would become better and be aShow MoreRelatedAnalysis Of The Atlanta Compromi se Speech1112 Words   |  5 Pagestime. It affected many of the black society, including Booker T. Washington. He was a major contributor to the end of segregation, and in 1895, he delivered the Atlanta Compromise Speech. He believed that with the hard work of the blacks, that they would earn and gain the respect of the esteemed whites. The main idea of The Atlanta Compromise Speech was that blacks should obtain social responsibility and need to work from the bottom to top to achieve this. Booker T. Washington’s speech was given toRead MoreThe Atlanta Compromise Speech : Historical Context1716 Words   |  7 PagesThe Atlanta Compromise Speech Historical Context: Booker T. Washington was born a slave in 1856 and was nine years old when slavery ended. He became the principal of the Tuskegee Institute in Alabama, a school designed to teach blacks industrial skills. Washington was a skillful politician and speaker, and he won the support of whites in the North and South who donated money to the school. On September 18, 1895 Booker T. Washington gave an address to the Atlanta Cotton States and International ExpositionRead MoreThe Niagara Movement Speech And The Atlanta Compromise1796 Words   |  8 PagesBoth the Niagara Movement Speech and the Atlanta Compromise were written by some of the most well-educated and well-versed men in history, and while both men ultimately spoke to their respective audience about the absolute importance of racial equality, they took different paths in persuading their audiences to agree with their points. Mr. DuBois, in his Niagara Movement Speech, spoke about education, opportunity, and voting rights in an entirely logical way, and presented clear and concise ideasRead MoreThe Atlanta Compromise Address By Booker T. Washington Essay889 Words   |  4 PagesAtlanta Georgia 1895, Booker T. Washington would deliver a speech called the â€Å"Atlanta Compromise Address†. Influential speech made by Washington and at one point almost not allowed to be spoken, especially to an all white audience. However, having a black speaker would and should impress the Northerners and prove the racial changes in the south. Washington speech would provide the theory of â€Å"cast their buckets where they are† for all blacks. Beginnings to the end of Washington address, WashingtonRead MoreComparasion of Frederick Douglasss 4th of July Speech Booker T. Washingtons Atlanta Compromise Speech1210 Words   |  5 Pagesinhumane cruelty American attempted to conceal through its mockery. In contrast to Douglass, Washington’s famous speech known as the â€Å"1865 Atlantic Compromise† was not a protest or challenge of the political system, nor did he speak about the lack of social equality. Instead he focused his efforts on what blacks could accomplish, how they could compromise. He believed the militant rhetoric of Douglass and others distracted blacks from the path of liberty, equality, and economic success. Washington’sRead MoreBooker T Dubois Compare And Contrast Essay1110 Words   |  5 PagesCompromise vs. Conflict The stark differences between Booker T Washington and W.E.B. DuBois and their approaches to racism Do you believe that slow and steady wins the race, or that when talking about civil rights the sooner the better? Booker T. Washington and W.E.B. DuBois were two very influential people who fought for the rights of African Americans in the late 1880’s to early 1900’s. Although both men were fighting for the same thing, their views on how to approach equality and their personalRead MoreBooker T. Washington, W.E.B. Du Bois and John Hope Essay1286 Words   |  6 Pagesnamed Booker T. Washington gave a speech that would be later named the Atlanta Compromise at the Cotton States and International Exposition in Atlanta on September 18, 1895 (Booker T. Washington Biography). Booker T. Washington was born in to slavery and would eventually gain his freedom after the Civil War was over. He was biracial, but never knew who his white father was (Booker T. Washington Biography). His â€Å"Atlanta Compromise† speech was very controversial amongst the African American commun ityRead MoreGranting The Rights Of African Americans : Reconstruction Period1519 Words   |  7 Pagesmaterial wealth. As Straker states in his essay â€Å"The South s progress, socially, is only apparent and shadowy; it is not substantial; it cannot be with a divided and unequal people in condition and opportunity†.[3] Booker T Washington, in The Atlanta Compromise (1985) mentions that in the face of discriminatory laws against the Blacks, chances of their development materially or politically was very less. The speech that he gave in front of a predominantly white audience highlighted much on the aspectsRead More Booker T. Washington and W.E.B. Du Bois Influences on Equality594 Words   |  3 Pagesinto the civil rights movement, but in very different customs. Booker T. Washington and W.E.B. Du Bois both were huge influences to civil rights, one founding what we know today as the NAACP and the other spoke of a philosophy known as the Atlanta Compromise. Booker T. Washington has a compelling story of sorts. He was born into slavery and climbed his way out of poverty. He received his education at the Hampton Institute and encouraged other blacks to do the same as him. Soon after he becameRead MoreComparing and Contrasting the Ideolodies of Booker T. Washington and W.E.B Du Bois1053 Words   |  5 Pagesin social change. Unlike Du Bois, Washington believed that African Americans should accept discrimination for the time being and elevate themselves through hard work and economic gain to win the respect of whites. . Washington stated in the Atlanta Compromise speech, interlacing our industrial, commercial, civil, and religious life with yours in a way that shall make the interests of both races one...we can be as separate as the fingers, yet one as the hand in all things essential to mutual progress

Othello Treatment of Women Essay Example For Students

Othello Treatment of Women Essay Throughout history, the treatment of women has been an ever-changing issue. Othello by William Shakespeare is a story in which the women characters are treated in the unfair way that women of the time of the story were treated. This makes the story a great model for comparison of the treatment of women in the present time and in the past time when the story takes place. In order to make this comparison, one must first examine the way that the characters of Bianca, Emelia, and Desdemona are treated. Everyone including her husband, Cassio, treats the character of Bianca unfairly. This is because Bianca is really in love with Cassio, however he can only see the relationship as being a physical one. Due to this, Cassio has no problem making fun of Bianca behind her back when she leaves, and then wooing her when she returns again. The character of Emelia is an even harder one to evaluate. This is because she is the smartest woman character, but nonetheless men still seem to find a way to treat her poorly. When Emilia goes out of her way to help her husband Iago do evil, he barely even thanks her. Desdemona is the last of the characters to evaluate, however she is also the most important. Desdemona is treated very unfairly because she is a faithful wife, who loves her husband very much. However, through the help of Iago, her husband, and Othello suspects Desdemona is cheating on him. This is not true, but still Othello believes his friend long before he would listen to the woman who loves him. Othello then, instead of treating Desdemona fairly in return for her love, argues with and makes fun of her. Othello is a great model to be used to compare the treatment of women then and now because by reading it, one could see how much worse the treatment of women was then than it is now.

Performing an EKG

Performing an EKG Training Proposal Proposal Context This instructional training will focus on performing an EKG/ECG. Oftenly, many EKG technicians don’t make an ECG properly. More often than not mistakes are made and leads of the equipment are switched. When this happens, technicians and medical professionals come to wrong conclusions.Advertising We will write a custom coursework sample on Performing an EKG specifically for you for only $16.05 $11/page Learn More According to Leshin et al (1992, p.224) one of the prevalent mistakes in the performance of an ECG is the switching of the right and left arms. The result normally is negative complexes that occur in I that lead to an indication of deviation at the right axis. Lead switching by EKG learners is common and the trend serves to show a gap in the skills that are needed by these professionals for optimal performance. When wrong conclusions are made, from ECG readings, the most likely outcome i s a wrong diagnosis. The effects of wrong diagnosis are far reaching and may include loss of life for patients and career-enders for professionals (Michelle, E.H. et al. (2009, p.331). Besides, it does nothing to contribute to the development of EKG performance and the profession generally. It’s for the above reasons that this instructional training will come in handy to ensure that the gap in skills is bridged and technicians and medical professionals perform optimally in setting up EKG equipment. The course will be mandatory for all learners in the remedial program and optional for other learners who might feel the need to polish their skills in EKG reading and analysis. Knowledge/Skill Gap Actual performance EKG learners make many lead switching mistakes while learning. These mistakes include the reversal of right leg and right arm. Normally this leads to the difficulty in seeing signals in lead II. There is also the reversal of the right and left arm electrodes by learner s. This mistake commonly happens through the reversal of leads II and III as well as leads aVR and aVL. Another mistake according to Kathleen,G. et al. (2011, p. 331) that learners make involves the reversal of the left arm and left leg. When this is done, it takes place through the reversal of leads I and II, aVR and aVF and the inversion of lead III. Reversal of the right arm and left leg is another common mistake that EKG learners make. The mistakes involves the inversion of leads I, II and III and leads aVR and aVR. This skills gap was identified through observation of test data of the learners and learner performance in the classroom. There was a consistent pattern in test results where learners made the mistakes recurrently, a clear indication that there is a knowledge gap that needs to be addressed by training.Advertising Looking for coursework on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More Desired performance Lea rners after this training will be expected to correctly read the signal, connect, and record through the ISO-1 isolated input amplifier unit. The learners will also be able to correctly use the four plate electrodes and the associated straps, the electrolyte paste of the tube and alcohol pads. It is expected that learners will be able to correctly perform the procedure and achieve correct results in EKG reading. They will be expected to correctly place the subject in the correct position and perform a successful ECG reading and analysis. This learning module is necessary because it will help eliminate the common mistakes that learners make in EKG classes. Data suggests that mistakes of this nature occur every year among EKG learners. This model therefore will come in hand in enhancing training in this particular area for both current and future learners. Failure to develop this module will lead to release of half-baked EKG technicians and Proffesionals to the market that will lead t o a compromise of standards in the healthcare industry. Besides, it will not be in the best interest of the training organization if its graduates fail to meet industry standards. Instructional goal The main drive behind the development of this module is the achievement of consistency in the performance of EKG learners. It’s assumed after the development and implementation, the common mistakes described above will be significantly reduced among learners after the initial training is done. The module is also expected to eventually identify the leading causes of the mistakes made by learners so that programs can be put in place to address the. Additionally, the program is expected to help learners not in remedial classes to polish and refresh their skill. A proposal will be fronted to the institution for the training module to be made permanent to ensure continued adherence of organizational standards. Objectives Terminal objectives Learners will be tested at the end of the cou rse and they must meet the objectives that will be set before the beginning of the course. Testing will compulsory for remedial learners and optional for others. The objectives include:Advertising We will write a custom coursework sample on Performing an EKG specifically for you for only $16.05 $11/page Learn More To test remedial learners on the placement of the right leg and right arm to achieve signal reading in lead II. Learners will be graded and one will be deemed to have passed upon achieving the above signal and a score of over 80 accuracy will indicate achievement of consistency To test the placement of right and left arm electrodes. Learners will be deemed to have achieved consistency after correct placement of leads II, III, aVR, and aVL. An accuracy score of 80% by remedial learners will indicate achievement of consistency. To test the placement of left arm and right leg. Correct placement of leads I and II, aVR and aVF and lead III and a s core of over 80% by remedial learners will indicate consistency in the learner. To test the placement of the right arm and left leg. Correct placement of leads I,II and III and aVR and aVF and a score of over 80% by the remedial learners will signify consistency Enabling Objectives Instructors will be aiming to achieve the above through enabling objectives that will be: To teach learners on the correct placement of the right leg and right arm to ensure a signal is occurrence in lead II To teach learners on how to avoid reversal of leads I and III as well as leads aVR and aVL that result in incorrect placement of right and left arm electrodes. To teach learners on how to avoid reversal of leads II, and I leads aVR and aVF and the inversion of lead III to avoid incorrect placement of the left arm and the left leg. To teach learners on how to avoid inversion of leads I, II, and III and also leads aVR and aVF so as to ensure correct placement of the right arm and left leg. Content an d Tasks The mistakes that have highlighted the knowledge gap in as said before deal with lead switching. The course content therefore will emphasize on the information that the learners will need to make correct connections to avoid switching. Its important for the learners to be well versed in Cardiac Conduction System Anatomy, cardiac physiology and in the theory of electrocardiography. The content will specifically focus on lead connection and EKG interpretation. A wide variety of topics will be offered in one moth course that will include information on the administration of EKG and alternate EKG types, indication of EKG and EKG overview. a combination of various instructional methods will be used including text, photography, and other interactive programs that will be used to suit the different learners; preferences. Presentation will mainly be carried out using the Microsoft PowerPoint and a digital scanner that will necessitate the direct input of EKG. Learners will be assign ed both in groups real life cases where they will be required to input their skills on EKG performance. At the end of every session the lesson content will be distributed to the learners through a multimedia on a CD ROM to enable them go through the content to develop perfection. Target Audience Description This learning module will be targeting all learners in remedial learning program in the institution. Besides, the program will be open to other learners who will be in need of polishing their EKG skills. A number of factors that will either help or inhibit the rate of understanding or learning of the learners will affect delivery of this program.Advertising Looking for coursework on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More Their mental abilities and level of knowledge in the EKG theory will be big factors in learning. Besides there will need to be motivation for the students to help them grasp the concepts that will be necessary for consistent performance of EKG procedures. Additionally, learners will be expected to be well versed in both basic and advanced computer skills that will come in handy in manipulating some EKG equipment and software. Project Scope Success of this model will largely depend on the availability of funds. Given the sophisticated type of equipment that is needed for its success and the need for a clear presentation, the module will rely greatly on designers and other information technology components that will only be availed through monetary resources. Considering the institution’s situation financially, the module is likely to be met with financial difficulties. Presentation will be carried out in PowerPoint presentations using a projector. It will incorporate colored i mages and vide clips that will help learners to relate with the content of that will be presented. The classes will also include lab sessions where learners will demonstrate their skills. The sessions will offer a chance for instructors to gauge the level at which learners will demonstrate their theory knowledge to practical. It will assist instructors to ascertain the knowledge gaps and that exists in the approaches the learners use and the actual performance of EKG’s. Technological Considerations There will be a lot of technological involvement in the program. Those learners that won’t be well versed in IT will be taken through a short refresher course while course-designing instructors will assist learners in navigating the EKG equipment that will be used for practical purposes. References Kathleen,G. et al. (2011). Integrating technology in nursing education: Tools for the knowledge era.Ontario: Jones Barlette Learning. Leshin, B.C et al. (1992). Instructional des ign strategies and tactics. New Jersey : Educational technology Publications. Michelle, E.H. et al. (2009). Clinical Medical Assisting: A Professional, Field Smart Approach to the workplace. New York: Cengage Learning. This coursework on Performing an EKG was written and submitted by user Annabella K. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. 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Bacterial Transformation with pGLO Essay Essays

Bacterial Transformation with pGLO Essay Essays Bacterial Transformation with pGLO Essay Essay Bacterial Transformation with pGLO Essay Essay Aim:Practice formulating hypotheses. anticipations. and experimental design. ? Describe the rules of bacterial transmutation.Explain the process for cistron transportation utilizing plasmid vectors. ? Induce the transportation of the pGLO cistron ( in a plasmid ) into E. coli. ? Describe the traits carried by the pGLO cistron.Describe how to trip ( â€Å"turn on† ) the pGLO cistron.Describe how to acknowledge the transformed cells ( from this lab ) . ? Know the footings used in this lab including transmutation ( in this instance transmutation does NOT intend the transition of a normal cell to a cancerous one ) . vector. plasmid. fluorescence. antibiotic opposition. E. coli.Answer the inquiries posed in this lab. PRELAB:Read about the control of cistron look on pages 353-356 and about transmutation on page 348 of the text edition.Read this lab and be ready to get down the exercisings.Specify the undermentioned footings ( but do non manus in ) : transmutation. vector. plasmid. fluorescence. antibiotic opposition. E. coliIntroduction:In this lab you will execute a process known as a familial transmutation. Remember that a cistron is a piece of DNA that provides the instructions for doing ( coding for ) a protein that gives an being a peculiar trait. Familial transmutation literally means alteration caused by cistrons and it involves the interpolation of a cistron ( s ) into an being in order to alter the organism’s trait ( s ) . Familial transmutation is used in many countries of biotechnology. In agribusiness. cistrons coding for traits such as hoar. plague. or spoilage opposition can be genetically transformed into workss. In bio-remediation. bacteriums can be genetically transformed w ith cistrons enabling them to digest oil spills. In medical specialty. diseases caused by faulty cistrons are get downing to be treated by cistron therapy ; that is. by genetically transforming a ill person’s cells with healthy transcripts of the cistron involved in their disease. You will utilize a process to transform bacteriums with a cistron that codes for a Green Fluorescent Protein ( GFP ) . The real-life beginning of this cistron is the bioluminescent jellyfish Aequorea Victoria. The cistron codifications for a Green Fluorescent Protein that causes the Portuguese man-of-war to fluoresce and glow in the dark. Following the transmutation process. the bacteriums express their freshly acquired jellyfish cistron and bring forth the fluorescent protein that causes them to glow a brilliant green colour under UV visible radiation. In this activity. you will larn about the procedure of traveling cistrons from one being to another with the assistance of a plasmid. In add-on to one big chromosome. bacteriums of course contain one or more little round pieces of DNA called plasmids. Plasmid DNA normally contains cistrons for one or more traits that may be good to bacterial endurance. In nature. bacteriums can reassign plasmids back and Forth. which creates the chance for them to portion these good cistrons. ( Note that the bacteriums don’t know that they are picking up good genes. ) This natural mechanism allows bacteriums to accommodate to new environments. The recent happening of bacterial opposition to antibiotics is due to the transmittal of plasmids. The alone plasmid we use encodes the cistron for the Green Fluorescent Protein ( GFP ) and a cistron for opposition to the antibiotic. Principen. The plasmid besides incorporates a particular cistron ordinance system. which can be used to command look of the fluorescent protein in transformed cells. The cistron for the Green Fluorescent Protein can be switched on in transformed cells by adding the sugar. arabinose ( Ara ) . to the cells’ alimentary medium. Choice for cells that have been transformed with the plasmid DNA is accomplished by growing on antibiotic home bases. Transformed cells will look white ( wild type phenotype ) on home bases non incorporating arabinose. and fluorescent green under UV light when arabinose is included in the alimentary agar. You will be provided with the tools and a protocol for executing familial transmutation in Escherichia coli. This transmutation process involves three chief stairss. These stairss are intended to present the plasmid DNA into the E. coli cells and supply an environment for the cells to show their freshly acquired cistrons. Many species of bacteriums have particular membrane proteins for the consumption of Deoxyribonucleic acid from the external environment. E. coli does non look to hold these types of membrane proteins ; nevertheless. puting E. coli in a comparatively high concentration of Ca ions and executing a process called â€Å"heat shock† will excite these cells to take up pieces of foreign DNA. To travel the plasmid DNA through the cell membrane you will:1. Use a transmutation solution of CaCl2 ( calcium chloride )2. Transport out a process referred to as heat dazeFor transformed cells to turn in the presence of Principen you must:1. Supply them with foods and a short incubation period to get down showing their freshly acquired cistronsRead the lab exercising and follow the waies carefully. You will make this lab in lab groups of 3-4 pupils. Completion of this portion of the lab will take 2 lab periods ( or 1 lab and 1 category ) . In the 2nd lab period you will analyse your consequences. Part I: BACTERIAL TRANSFORMATION Exercise A: Introduction to Sterile Technique ( in lab session ) You will pattern utilizing unfertile technique. as instructed at the beginning of lab session. before you do the experiment. When culturing bacteriums. you must non present other. polluting bacteriums into your civilization. Potentially polluting bacteriums are omnipresent ; they are found everyplace ( including on the bench top and on your custodies ) . It is particularly of import to maintain the vaccination loops. the pipette tips. and the surfaces of the agar home bases must non touch or be touched by any polluting surface. Exercise Bacillus: Bacterial Transformation ( in lab session )MATERIALS A ; PROCEDURES1. Follow the processs in the â€Å"Transformation Kit-Quick Guide† provided in lab. 2. The home bases will be incubated for 24-48 hours. and so placed in a icebox to decelerate the growing of the bacterium. You will than detect the home bases in the following lab period to roll up your informations. 3. Complete your lab study ( see following page ) : explicate a hypothesis on which this probe is based. of how E. colicells can be transformed by the pGLO plasmid. formulate the anticipations. and explain the experimental design.LAB 9: TO TURN INAnswer the inquiries and fill in the tabular array in the infinite provided below. Complete the Hypothesis. Predictions. and Experimental Design subdivisions during the first lab period. The Results subdivision will be completed after we analyze the informations next hebdomad. Hypothesis Formulate a hypothesis on which this probe is based. of how E. coli cells can be transformed by the pGLO plasmid.PredictionsPrepare and finish the tabular array below to bespeak what you predict will go on on each of the four agar home bases. ( Will E. coli grow on these home bases? Will the E. coli have any particular belongingss compared to wild type? ) Plate Plasmid? Growth ( G )No Growth ( NG )Other belongingss?LB/amp +DNALB/amp/ara +DNALB/amp -DNALB -DNANote: LB is the alimentary mixture that is added to the home base agar to feed the bacterium. Experimental designExplain the experimental design:1. What is/are the independent variable ( s ) in this experiment?2. What is/are the dependant variable ( s ) ?3. Which plates will function as control home bases? Do you anticipate cells to turn on these home bases? Why or why non? What is the intent of these controls?4. Define plasmid.Part II: ANALYZING THE RESULTSConsequences1. In the tabular array below. fill in your observations after analyzing your home basesunder both normal and UV visible radiation.Plate Plasmid? Number ofColonies?Other belongingss?LB/amp +DNALB/amp/ara +DNALB/amp -DNALB -DNA2. Be your familial transmutation successful? How do you cognize?3. Be your consequences consistent with the anticipations you made in the tabular array on the old page? If non. why?4. See the following two braces of home bases. What do the consequences obtained from these home bases tell you about your experiment?a. -DNA LB and -DNA LB/ampB. +DNA LB/amp and -DNA LB/amp5. After analyzing your consequences. would you revise your hypothesis? If so. repeat your hypothesis below.

The Historical Importance of Orville Wright

The Historical Importance of Orville Wright Why Is Orville Wright Important?: Orville Wright was one-half of the aviation pioneers known as the Wright Brothers. Together with his brother Wilbur Wright, Orville Wright made history with the first-ever heavier than air, manned, powered flight in 1903. Orville Wright: Childhood Orville Wright was born on August 19, 1871, in Dayton, Ohio. He was the fourth child of Bishop Milton Wright and Susan Wright. Bishop Wright was in the habit of bringing small toys home to his children after traveling on church business and it was one of these toys that Orville Wright attributed for his early interest in flight. It was the miniature Penaud helicopter that Milton Wright brought home in 1878, a popular mechanical toy. In 1881, the Wright family moved to Richmond, Indiana, where Orville Wright took up kite building. In 1887, Orville Wright started at Dayton Central High School, however, he never graduated. Interest in Printing Orville Wright loved the newspaper business. He published his first newspaper together with his friend Ed Sines, for their eighth-grade class. By sixteen, Orville worked summers in a print shop, where he designed and built his own press. On March 1, 1889, Orville Wright began publishing the short-lived West Side News, a weekly newspaper for West Dayton. Wilbur Wright was the editor and Orville was the printer and publisher. The Bicycle Shop In 1892, the bicycle had become very popular in America. The Wright Brothers were both excellent bicyclists and bicycle mechanics and they decided to start a bicycle business. They sold, repaired, designed, and manufacture of their own line of hand-built, made-to-order bicycles, first the Van Cleve and the Wright Special, and later the less expensive St Clair. The Wright Brothers kept their bicycle shop until 1907, and it was successful enough to fund their flight research. The Study of Flight In 1896, German flight pioneer, Otto Lilienthal died while testing his latest single-surface glider. After reading extensively and studying bird flight and Lilienthals work, the Wright brothers were convinced that human flight was possible and decided to conduct some experiments of their own. Orville Wright and his brother began experimenting with wing designs for an airplane, a biplane that could be guided by warping the wings. This experiment encourages the Wright brothers to proceed with constructing a flying machine with a pilot. Airbourne: December 17, 1903 On this day Wilbur and Orville Wright made the first free, controlled, and sustained flights in a power-driven, heavier-than-air machine. The first flight was piloted by Orville Wright at 10:35 A.M., the plane stayed twelve seconds in the air and flew 120 feet. Wilbur Wright piloted the longest flight that day in the fourth test, fifty-nine seconds in the air and 852 feet. After Wilbur Wrights Death in 1912 Following Wilburs death in 1912, Orville carried their legacy alone towards an exciting future. However, the hot new arena of aviation business proved volatile, and Orville sold the Wright company in 1916. He built himself an aeronautics laboratory and returned to what had made he and his brother so famous: inventing. He also stayed active in the public eye, promoting aeronautics, inventing, and the historic first flight that he made. On April 8, 1930, Orville Wright received the first Daniel Guggenheim Medal, awarded for his great achievements in aeronautics. The Birth of NASA Orville Wright was one of the founding members of NACA aka National Advisory Committee for Aeronautics. Orville Wright served on NACA for 28 years. NASA aka National Aeronautics and Space Agency was created from the National Advisory Committee for Aeronautics in 1958. Orville Wrights Death On January 30, 1948, Orville Wright died in Dayton, Ohio, at the age of 76. The home Orville Wright lived in from 1914 until his death, he and Wilbur planned the design of the house together, but Wilbur passed away before its completion.

Major Depressive Disorder Case Study Example | Topics and Well Written Essays - 1500 words

Major Depressive Disorder - Case Study Example She feels worse in the mornings, guilty and hopeless, with suicidal ideation and has developed increased psychomotor retardation. She thinks she is ruining her family, who would be better off without her. These signs and symptoms indicate that she has Major Depressive Disorder (MDD), as defined by criteria in the Diagnostic and Statistical Manual of Mental Disorders, 4th edition, text revision (DSM-IV-TR) (American Psychiatric Association [APA], 2000). The criteria state that more than one important aspect of MDD, such as sustained depressed mood, anergia, anhedonia, disturbed appetite and sleep, psychomotor retardation, suicidal thought, negative thought, hopelessness, or poor concentration, should be present for no less than two weeks and not related to somatic effects, caused by substance abuse or adverse reactions to medication. Depression is the most widespread disorder in relation to mental health. According to World Health Organisation [WHO] (2001), people suffering from depression account for 5 to 10% of the population. The 'Bettering the Evaluation and Care of Health' survey (AIHW, 2007) reported that it accounted for 33.7% of mental health disorders managed by general practitioners in Australia in 2003-04. Most studies show that the development of MDD has a higher incidence in females than males in their life time, being found in females twice as much as in males (APA, 2000; Varcarolis, 2006, pp.326-327; WHO, 2001). Typically, MDD is more likely to occur in females aged between 20 and 40 years old (WHO, 2001). Causes assumed include responsibilities of multi-tasking, for instance, domestic and office work, wife and parenting roles, or the menses might contribute to the prominent prevalence of depression in females (APA, 2000; WHO, 2001). However, race, earnings, education or matrimony are not related to the frequency of MDD (APA, 2000; Varcarolis, 2002. p.454; WHO, 2001). 2. Pathophysiology of depression: Depression arises due to multifactorial causes, including biochemical, cognitive, hereditary and environmental factors, and sleep abnormalities (Varcarolis, 2002, pp.456-460; Varcarolis, 2006, pp.330-333). In Isabel's case, a reasonable assumption would be that the major pathophysiologic causes might be biochemical, cognitive factors, and sleep abnormality. There are many studies to indicate that biochemical imbalance can cause depressive disorders, in relation to certain neurotransmitters, mainly serotonin, noradrenaline and dopamine in the brain, which are known to play a role in the regulation of mood (Varcarolis, 2002, pp.456-460; Varcarolis, 2006, pp.330-333). The dysfunctional regulation of serotonin is related to decreased sex drive, appetite and sleep disturbance, as serotonin is particularly important in controlling sleep, appetite and sexual drive (Varcarolis, 2006, p.331; Zarate & Charney, 2003, pp.464-468). Reduction of noradrenaline can lead to loss of energy, interest, concentration, and decreased sexual drive (Varcarolis et al., 2006, pp.460-464; Zarate & Charney, 2003, p.464-468). The depletion of dopamine can be associated with loss of motivation and interest, because it contributes to the stimulation of the system of circuits of motivational behaviour in

Exploring the Violence in Television and Its Effect in Childrens Essay

Exploring the Violence in Television and Its Effect in Childrens Psyche - Essay Example Violent content is 9 percent above average in children's programming, and cartoons are the most violent (Center for Communication and Social Policy, 1998). We are all aware that our daily lives are studded with different types of violence. Social psychologists have asserted that much of our behavior is learned by watching others. And what do children see on TV They are exposed to more violence. This further validates what the children have seen in the neighborhood, it makes violence such normal fare -- everyone's doing it, not just in their neighborhood, but all over world. More than the adults, it is the children that have greater propensity to imitate the things they have watched on television. For them, TV represents violence as an appropriate way to solve interpersonal problems, to get what you want out of life, avenge slight injuries and insults and make up for perceived injustices. How extreme is the problem of violence in television Does it really transmit aggressive behavior to children Does it affect their psychological health This paper will try to tackle the link of TV violence and aggression to young viewers and try to analyze what are the possible solutions that can be done to thwart the incremental effects of violence in television. Two large scale studies--the University of P... They counted the number of violent acts using the definition, "the overt expression of physical force, with or without weapon, against self or other, compelling action against one's will on pain of being hurt or killed, or actually hurting or killing" (Gerbner et al. 1978, p. 179). Furthermore, they required that the violence be plausible and credible, which rules out idle threats, verbal abuse, or comic gestures with no credible violent consequences. The violence may be intentional or accidental. In addition, violent accidents, catastrophes, and acts of nature are included. Signorielli (1990) clarified: Any act that fits the definition, regardless of conventional notions about types of violence that may have "serious" effects, is coded. This includes violence that occurs in realistic, serious, fantasy, or humorous contexts. "Accidental" violence and "acts of nature" are recorded because they are always purposeful in fiction, claim victims, and demonstrate power (p. 89). On the other hand, the NTVS (1996) analyzed more than 10,000 hours of television programming across 23 channels over 3 years using the definition of violence as: An overt depiction of a credible threat of physical force or the actual use of such force intended to physically harm an animate being or group of beings. Violence also includes certain depictions of physically harmful consequences against an animate being or group that occur as a result of unseen violent means (p. 1-48). Their interpretation of violence in media messages is based more on harm to viewers than on harm to media characters. It is known that a very small percentage of violent

First Day of School Essay Example for Free

First Day of School Essay The first thing I remember about this day was my mother; she woke me up early and started dressing me and combing my hair. I remember I was so excited that I got in the car while singing and dancing. I sat in the front seat and we drove off to the beginning of my life. My mom walked me in while holding my hand and just then I remember not wanting her to let go, I felt so safe with her by my side. Just then the class teacher comes up to us, and I remember her asking me my name, but I was too shy to answer. Then my mom explains to me that she had to go and that Im going to have so much fun here and make a huge amount of friends. I stood there watching my mom walk away with tears falling down my face; I have never felt so alone. But the teacher turned out to be so nice she immediately started to calm me down. That’s when she took me to this room filled with toys and beautiful pictures on the wall, I remember how noisy it was because kids my age were running around everywhere playing and laughing. see more:first day of school essay At the moment the feeling of missing my mom was completely gone and all I wanted to do is join the kids with whatever they were doing. I was shy at first, but then a group of little kids came up to me and asked me if I would count for them while they would all go and hide. I immediately agreed and just like that I was a part of the best hide and seek game in my 4 year old life. I remember how easy it was to make friends but how hard it was to memorize their names. It was an extreme problem for me then because I didn’t know how to call out to them while playing. The best activity of the day was when the teacher took us outside and we played on the swings and slides. The best of all was the sandbox, we would run to the back of the school yard where the water taps were, and fill our little buckets with water and spill it on the sand so this way it would be wet and perfect to make sand castles with. As the day came to end I remember not wanting to go home. But that all changed when I saw my mom in the front door of the class room ready to take me home, I was so glad to see her, as I had so many things to tell. I went on and on about what I had experienced, telling my story with a smile on my face. And when I got back home I repeated the whole thing to dad, everyone was glad I had such a wonderful day. I was looking forward on going back there again tomorrow, but this time with a mission, I was determined on memorizing all of their names, so I would know how to answer when someone asked about the names of my friends. I was officially the happiest kindergartner of all times.

The Big Dig :: Tunnel Construction Essays

The Big Dig The Central Artery Tunnel Project, more commonly known as the Big Dig, is said to be the largest, most complex and technologically challenging highway project in American history. It is the culmination of decades of planning and forethought and is hoped to alleviate the traffic congestion that has plagued the Boston area since the invention of the automobile. The project incorporates a major underground highway system, a revolutionary cable-stayed bridge, and a series of impressive tunnel crossings, each a considerable feat on their own, all constructed in the midst of a bustling city. The idea for a Central Artery through Boston has been talked about since a 1909 special commission determined that a 100-foot wide road should be built through the center of downtown Boston. Little was done with the project until the 1940Ï€s when Boston city planners saw on the horizon a tremendous proliferation of automobiles and decided something must be done. The Massachusetts Department of Public Works eventually came up with a plan that called for an elevated highway 1.5 miles long through the heart of downtown Boston, accompanied by an Inner Belt that wrapped around downtown Boston to the west. In 1948 City and State officials approved a master plan, construction commenced in 1950. As soon as construction had started it became quite clear that the supposedly revolutionary highway had major flaws. The roadway devoured and divided neighborhoods, cut off the city from waterfront, and created confusing traffic situations below. In 1954, it was decided to sink the rest of the roadway underground. Once completed the artery was able to handle about 75,000 vehicles a day. However, a lack of breakdown lanes, an abundance of on and off ramps, and numerous sharp curves makes the artery a treacherous drive. Residents were so unhappy with the Central Artery that officials decided not to build the Inner Belt. That meant that the Central Artery had to handle all of the traffic that was meant to be split between the two. This only exacerbated the existing problems. By the 1980Ï€s conditions on the road had worsened so much that officials were forced to once again step in. Toda the Central Artery carries 190,000 vehicles a day. It has an accident rate four times the national average for urban highways, and is backed up bumper-to-bumper six to eight hours a day.

The Life Of Sigmund Freud and His Articulation Of Theories

Sigmund Freud; Probably the most influential activist in the realm of the study of the mind, Psychology; An influence so great that his works, ideologies and theories alike have imposed themselves upon the minds of many in this, the twentieth century, regardless of our acceptance or futile resistance. He was responsible for the articulation of theories and concepts of which everyday individuals do not even know he is the originator of. Ideologies such as the Unconscious, the relevance Sexual and Aggressive Drives under which Infantile Sexuality falls, and the â€Å"tri-partite† mind frame, consisting of the Id, Ego and Super-Ego. Since then, there are multiple manifestations of psychoanalysis in a variety of fields which may be traced directly back to Freud's Original work. Sigmund Freud was born on May 6th, 1856, in Freiberg, Austria (although it is disputed that he may have been born on March 6th instead). He was the first of eight children born to his mother. At age four, Freud and his family moved to Vienna, where he would live and work until he died. His impact and mark would remain there forever, as he was renown for founding the first Viennese school of psychoanalysis from which all aspects and development in this field then flowed. Freud's interest and professional training and experience were very broad. Although he was not particularly interested in becoming a physician, Freud saw medicine as a vehicle for engaging in scientific research. After being enrolled at the University of Vienna for eight years (from 1873), Freud graduated and was then engaged in 1882 later to be married in 1886. Many of his theories were based on clinical material documented while he operated a private practice to treat psychological disorders. Two individuals who played a significant role in his life were Jean Charcot and Josef Breuer. Charcot was a French neurologist who used hypnotism to treat psychologically ill patients. Freud attempted Charcot's methods but were unsuccessful. Breuer was an older Viennese colleague whose methods for treating neuroses, though unique, caught the interest of Freud. Breuer discovered that when he encouraged patients to talk freely without restrictions that he was able to get to the source of the problem causing the symptoms. Freud worked with Breuer and developed the idea that the source of a patient's problems was some hidden or unresolved conflict which occurred in their past life, and the â€Å"cure† was achieved by bringing that conflict to the client's â€Å"consciousness† in a manner in which he/she might intellectually and emotionally confront it. At the turn of the 20th Century, Freud, after a period of self-analysis, published works such as; â€Å"The Interpretation of Dreams† (1900), â€Å"The Psychopathology of Everyday Life† (1901), Three essays on the Theory of sexuality (1905) and â€Å"Five Lectures on Psycho-Analysis† (1916). Freud's theories on Sexuality received the most resistance and caused many of his partnerships with other philosophers to deteriorate. The final and yet not any less significant of his works was his model of the mind, consisting of the Id, Ego and Super-Ego. After a life of remarkable vigour and creative productivity, he died of cancer while exiled in England in 1939. It is interesting to note that although he carried out many self-analytic tests, that he was unable to resolve his addiction to cigarette smoking; the very habit that eventually killed him. Although Freud was an original thinker, there were still influences which shaped the development of his thought. For instance, his relationship with Charcot and Breuer definitely impacted upon his thoughts but rather differently, Freud's self-analysis was probably the greatest impact of all on his life. In this period, several repulsive and yet real facts about Freud character and past were revealed to him. These â€Å"truths† were related to his emotions towards members of his family in the aspects of sexuality and hatred and the results thereof. This was to become the basis of his theory of the Oedipus complex. The Scientific climate in which Freud existed in also had great influence on his thought. For instance, Charles Darwin's perception of man, was a life shaking event for people of that time, now making it possible to treat humans as objects of Scientific investigation. Freud with his enormous esteem for science, accepted this implicitly. Another important aspect of Science that impacted on his thoughts was the principle of the conservation of energy – Helmholz stating that energy can neither be created or destroyed but only change in form. Freud then concluded that in parallel with this principle, humans consisted of psychic energy. Repression and Suppression are two examples of how Freud believed that this Psychic energy may be represented. Freud's works and ideas are vast, but among these there are some which the basis of many of his theories are grounded. This is based on Freud's idea that all human actions are a manifestation or a representation of some hidden desire or impulse. Events become conscious when â€Å"unconscious† matter arises into a level of awareness for an individual and then may sink into a state of unconsciousness again. This theory follows that whenever we make a decision, we are governed by a hidden mental process of which we are unaware and have no control. The question arises therefore, do people truly have free will? Freud deeply associated the unconscious with instincts and drives, categorizing those drives into Eros (the life instinct) and Thanatos (the death instinct). Sexuality (any pleasure which can be derived out of the body) is derived out of Eros while Thanatos is the opposite, the urge to destroy any source of sexuality. Freud determined that through satisfaction, or lack thereof, of sexual satisfaction through childhood stages, the individual would develop into a correspondingly appropriate adult. These stages are; â€Å"The Oral Stage† – satisfaction from sucking, â€Å"The Anal Stage† – satisfaction from releasing excrete or urine, â€Å"The Phallic Stage†- interest in genital region (Oedipus Complex may also develop here – hatred of a parent of the same sex), â€Å"Latency† – less pronounced sexual motivation and â€Å"The Genital stage†- genital region becomes focus of stimulation and satisfaction. Freud believed that (in)appropriate treatment is responsible for forming the resulting image of the individual's character and personality. Freud distinguished three structural elements which framed the mind. They are the Id, Ego and Super-Ego. The Id represents the instinctual sexual drives which acquire satisfaction. The Super-Ego represents the conscience which restricts us from satisfying the desires of the Id. The Super-Ego however is shaped by social influence, such as parents. The Ego is the â€Å"conscious† self-created as a balance between the ever struggling fight between the Id and Super-Ego for dominance. The Id and Super-Ego reside in the unconscious. Failure of the Id and Super-Ego to resolve conflict may later form neurosis resulting in the activation of â€Å"defense mechanisms† such as repression, sublimation, fixation and regression. The main purpose of this treatment was to bring harmony within the frame or structure of the human mind by resolving â€Å"unconscious repressed & unresolved conflicts†. Freud allowed clients to lay on a sofa and encouraged them to express themselves freely (through â€Å"free association†), hence to some degree disarming the Super-Ego. By analyzing slips of the tongue dreams and other means of expression Freud believed that one can discern the underlying/unconscious forces lying behind the expression. The next step was to bring the client to a point of self-understanding and assist them in dealing with their past and find a way curing themselves of some neuroses by suppressing it. Of this, I would now like to make special points in conclusion to all the materials which I have researched. Firstly, can these theories be proven to be strongly coherent? This issue has been one of great controversy but the truth is, there is no direct significant or proving link of any of Freud theories other than the â€Å"variable† behaviour patterns of individuals of which any other theories may be attributed. For instance, in science where a cause ‘Y' is unobservable (radio waves) there are still clear corresponding rules connecting the unobservable cause to an observable phenomenon. However, this is not the case with Freud's theories, and in truth the theories are exactly what I earlier declared them as, Ideologies, having absolutely no factual evidence to support them. More importantly however, is the impact of his ideologies on the world today. As Psychoanalytic therapy is in use today, the use of free association and revealing repressed conflicts for intellectual assistance and management seems to be further detrimental to certain relationships in the United States instead of positively influential. Many people have recovered memories of sexual abuse by parents and others which were actually untrue and were some form of a fantasy. Children and adults alike have sued their parents and the parents in turn sued their children and the conflicts continue to develop. Even when patients are â€Å"cured successfully†, statistics prove that these methods of therapy do not outperform other methods. So then is it really that efficient? Doesn't it seem fair also to say that their cure is non-existent and that they can only direct that Psychic energy to a different form? Why also is not possible for that form of energy to be reverted to it's previous state? It then appears that even if this form of therapy was plausible, it really cannot be proven to be steadfast or efficient. Regardless however, one cannot deny Freud's innovative and creative perceptions and thoughts and should in fact seek to see how we can abstract good and gain a greater understanding of behaviour; not only of others but most importantly, ourselves.

Attrition in Pharma Industry Essay

Insights of attrition rate of Medical representatives in Pharma companies and innovative ways to improve them. Overview: Attrition refers to the reduction in staff and employees of company by normal means. The primary focus is to present the high attrition rate seen in the pharmaceutical market industry, its causes and controlling strategy for retention of Pharma sales representatives. Though attrition is a natural phenomena in all industries, Indian Pharma marketing industries is worst plagued by it. After IT and BPO, Pharma marketing industries experience the greatest rate of employee leaving the company for various reasons. While global Pharma marketing attrition rate is 10-12% per annum, the rate of employees who leave the organization in India is 25 -30 %. The attrition is more prevalent in the middle and junior management level, due to which majority of the companies have understood the criticality of talent management. Retention is always a big challenge for any organization in today’s time frame. Indian Pharma companies have started paying attention towards the retainment and management of the Medical Representatives to gain key and valuable employees back into the company. High attrition rate of MR happens due to following reasons: 1) External factors – The demand of fresh talent is more. The companies are looking for fresh talent to incorporate new ideas but the supply is very less, career view point of many young people to join as MR is just to prevent the ‘Stop Gap’ in their career path. The demand-supply imbalance leads to significant efforts to retain and attract a skilled Medical Representative. This has led to higher salary hikes in the Pharma sector than most other sectors .This is clearly a challenge in an industry which is very knowledge and relationship driven. 2) Internal factors – It has been observed that many MR leave their job during the first 3 months itself due to the reasons like they were not serious about their job, They were overqualified and lost interest in their job, They might even be under-qualified and felt bogged down by the challenges of the job, They lack motivation, feel less growth in career path, Monotonous work, limited  training and development op portunities, working environment as well salary and compensation becomes an important issue in some cases etc. Now to meet the global competitiveness; Pharma companies have transformed their survival strategy to competitive strategy as a result there is huge pressures on the shoulder of medical representatives for higher secondary sales achievement and thereby constantly poking the field force which eventually leads to attrition. So the people change organizations frequently. Similarly poor management is also one of the key factors responsible for leaving the organizations. There is a popular saying â€Å"employee leaves the boss not the organizations. â€Å" Poor management includes lack of support to the employee, lack of transparent career growth ladder, adverse relation between the boss and subordinates, lack of motivation. Psychological relationship between leaders and employee is very crucial for sticking of employee in a particular organization. Thus, Organization culture also plays a significant role in sticking of Pharma sales representative in the same company for long run. Retention of the talented employees is always the most important agenda for any company to grow. Sometimes monetary benefits can help as by recent survey it was shown that more and more medical representatives are moving in insurance, telecommunications etc as they are paid double in those sectors but only monetary benefits are not sufficient to retain them it ultimately becomes a hygiene factor in talent management. Thus looking for new methods for attracting, motivating and retaining them becomes very important. Being the first line manager few suggestions to reduce attrition rate: 1. Treat employees as you like to be treated:  Treating and handling the employee with appreciation and care is most necessary. While addressing or pointing out their problems they shouldn’t be criticized and rather should be explained in a courteous manner. The sales representative undergoes a lot of pressures and tensions regarding the achievement of targeted sales so, they should be motivated continuously and should be dealt in same manner as the first line manager or other seniors would like to be treated. Incentives like give free monthly travelling passes, movie tickets, etc. can be given. 2. Ask employees for their opinions and implement the good ideas: Having equal contribution from the entire sales force representatives can have an impact over representative’s mind that their ideas and thoughts are valued and are taken into consideration when need arises. Having certain schemes for bringing about certain new ideas to increase the sales level should be implemented, this shall bring about a flow of innovative ideas and also execution of those ideas will bring about a sense of dignity among employee. 3. Reward those that go above and beyond the call of duty: Certain incentives can be granted when a particular sales representative works excellently and achieves sales beyond the targeted levels. There could also be certain cases when an employee performs or outdoes something which wasn’t achieved by any employee in the company before, for that he should be acknowledged well and should be awarded like salesman of the year, highest target achiever, fastest target achiever, etc. and they should be felicitated in front of the whole company instead of felicitating through emails. 4. Take very good care of your star performers or someone else will: Taking good care of star performers is very essential. Their qualities maybe unique and selling strategies might be very effective. Interacting and making them comfortable about their job shall retain the employee in the company and chances of him leaving the company for another might reduce to some extent. If they are performing really well incentives like foreign trips, etc. can be given. 5. Communicate with your staff: Sales peoples sometimes feel that the company doesn’t care enough for them. So, the higher level executives can make a point to interact with them at a time and get a knowhow about what problems they are facing on the field and other certain issues. First line manager should always communicate through all the sessions with each employee and have discussion regarding all the sales meet and problems related to those the sales rep might’ve had. 6. Hold skip level meetings to make sure that you’re Managers/Directors  are treating their staff correctly: Skip level meetings by higher ups can bring about more peachy feeling in the employee they might feel the concern and guardianship from top executives. This shall further charge and motivate them for the tasks they perform. 7. Build career planning for each employee: If employee wants to pursue further education the company can help by providing him admission in collaborated institutions- tailor made courses as well as sponsoring its education thus meeting the need of the employee which motivates him as well as help the company in retaining him. 8. Bring about job rotation and more growth opportunities: Giving growth opportunities like promotion and assigning certain new functionalities in the job shall increase the overall knowledge about the sales rep and also he won’t feel monotonous about the work he’s been performing. This shall give in-depth knowledge about other functions in the company and shall thereby increase the understanding of the employee about working of the other sectors in company. 9. Making them feel like family member: The employees of the company should be treated as the assets and they must be treated like a family member. Salesperson job is mostly to work out of the company, in such cases wishing them on their birthdays, anniversaries, etc. can be done. Also, paying visit or giving condolences to the MR on death of his family member can make him feel concerned and a part of family. 10. Optimizing target policies: Instead of having fixed monthly targets, the sales targets could be designed individually by looking through their past month performances. Depending on that each month the targeted sales could be increased or optimized depending upon past months performance. This shall bring about an upscale in sales level too. Conclusion: Thus for retaining MR the first line manager should focus on each and every step right from the recruitment, to training and development, rewards and appraisals even fulfilling the needs of MR as all of these steps play a crucial role in motivating and keeping him attracted towards his job.

Relationships in Atonement essays

Relationships in Atonement essays In Atonement, there are many things that are broken and never mended. The greatest tragedy of all these is Briony breaking Lola's silence thus sending Robbie to jail. Robbie and Cecilia's relationship is doomed from the beginning and they never get the chance to experience their love. Briony breaks Lola's silence and accuses Robbie of being the culprit of Lola's rape. Once the silence has been broken, Briony's lies cannot be withdrawn and Briony's words have an effect on the rest of Robbie's life. Briony tries to make amends in her fictionalised section of the novel by going to the solicitor and retracting her official statement. But as this is the fictionalised section of the novel, the retracting and clearing of Robbie's name never takes place. The vase plays a large role in the novel. It is the dispute over the vase that causes Robbie and Cecilia to realise how they feel about each other. During this dispute, the vase is actually broken. The vase is artificially fixed thus the vase is never mended properly. This is similar to Robbie and Cecilia's relationship. Briony's lies and Lola and Paul's silence cause Robbie and Cecilia's relationship to break and because of the war, it does not get the chance to mend. The vase is totally destroyed by the maid later in the novel and one could see this as Robbie and Cecilia's relationship being unfixable which is true because they die before they can continue with their relationship. Cecilia breaks all ties with her family after Robbie is arrested and accused of Lola's rape. Cecilia is certain that Robbie is innocent and that Danny Hardman is the culprit. Cecilia never mends her relationship with her family and never forgives Briony for the lies she tells. Lola's body is broken when Paul Marshall rapes her. Her virginity is broken and it can never be mended. Robbie's body is damaged when the shrapnel lodged into his leg. Robbie actually dies from the poisoning from the shrapnel. Lola a...

Definition and Examples of Word Salad

Definition and Examples of Word Salad The metaphorical expression  word salad  (or word-salad) refers to the practice of stringing together words that have no apparent connection to one another- an extreme case of jumbled speech  or disorderly  writing. Also called (in psychology)  paraphrasia. Psychiatric clinicians use the term word salad to refer to a rare form of disorganized speech: Campbells Psychiatric Dictionary...a group of neologisms, according to Robert Jean Campbell. They are meaningless until the patient discusses the neologisms at length, thus revealing their underlying significance. It is a coded language, not unlike dreams in principle; the patient holds the table to the code and only he can provide meanings to the otherwise incomprehensible dialect. Examples and Observations Manfred Spitzer[Psychiatrist Eugen] Bleuler described the relatively high frequency of indirect, oblique, or remote, associations in schizophrenic patients. This type of association, observed either in spontaneous speech or in the word-association test, goes from one word to another word via a not overtly spoken intermediate word. One of Bleulers examples is wood-dead cousin. At first glance, this association appears to be a complete word salad. However, if you know that a cousin of the patient had died recently and was buried in a wooden coffin, it becomes obvious that this was, in fact, an indirect association, from wood to wooden coffin to dead cousin.D. Frank Benson and Alfredo ArdilaNeologistic and semantic jargon are the primary components of a schizophrenic language output that has been termed word salad, an apt phrase for the mixture of misused linguistic features produced by the schizophrenic subject. Much more often, however, word salad is based on brain damage (Benson, 197 9a). Noam ChomskyColorless green ideas sleep furiously.Susan NevilleWhen there are recognizable words but no one else can make sense of them, they call it word salad. No one ever thinks to call it music.Gregory CorsoHow nice itd be to come home to herand sit by the fireplace and she in the kitchenaproned young and lovely wanting my babyand so happy about me she burns the roast beefand comes crying to me and I get up from my big papa chairsaying Christmas teeth! Radiant brains! Apple deaf!God what a husband Id make! Word Salads and Creative Writing Heather SellersThe next key characteristic of schizophrenia was the tendency toward word salad. There was an example, a rambling block quotation that strung together a grandmothers death, sunlight, dinner, and cats that didnt exist, interspersed with inappropriate laughter. Again not my mother. Again more like me. Word salad was the exact name of a writing exercise I gave my students at the beginning of the year. In a piece of writing, those moves from death to dinner could be crucial, heartbreaking.I opened a fat gray volume titled Schizophrenia. I found a chart that listed the warning signs of the disease: birth complications, separation from parents, withdrawn behavior, emotional unpredictability, poor peer relations, solo play. One could also consider this the recipe for becoming an artist, a writer. Word-Salad Poetry Nancy Bogen[Y]ou mustnt become so enamored of the sounds youre using as to lose sight of your meaning. To do so would be tantamount to creating word-salad, and even as a form of rebellion, that wont do, it simply wont. Why? Because its been done too many times already and by now its just plain boring, as boring as saying the same word or phrase over and over like a mantra. If people found it on a printed page, theyd simply shrug and move on; if they heard you reading it aloud, theyd just tune out. So what, some of you are saying? So plenty; youre supposed to be communicating- poetry is a special form of communication between yourself, the poet, and others who want to or may be persuaded to hear what you have to say in your language. Word-Salad Spam Pui-Wing TamWord-salad spam has become especially problematic in the last year, say antispam software companies. The technique of stringing together gibberish phrases was devised specifically to dodge a sophisticated type of screening technology, known as a Bayesian filter, which gained popularity in 2003.

Kidney infection, cystitis caused by Escherichia Coli (E-Coli) Research Paper - 1

Kidney infection, cystitis caused by Escherichia Coli (E-Coli) - Research Paper Example These infections are usually caused by Escherichia coli (E. coli). This bacteria is present in bowel and intestine. The infection takes place when this bacteria enters into urethra during intercourse or cleaning from back to front after excretion. Entering into urethra and reaching bladder results in cystitis. When this bacteria reaches kidneys, it causes kidney infection i.e. Pyelonephritis. The kidney infection can occur in one kidney or both at the same time. The statistics have shown that ratio of women suffering from these infections is higher than men since it is easier for bacteria to transfer to urethra from surrounding skin. Secondly, the length of urethra is lesser in women which make it easier for bacteria to reach bladder. The kidney infection due to E. Coli, can also take place without cystitis which usually happens when the kidney is blocked or the patient has other health disorders i.e. kidney stone, diabetes, low immunity etc (Gupta et al., 2011; Madappa et al., 2011). Kidney infection can result in further complications such as abscess, kidney inflammation and blood poisoning. In young male patients, posterior urethral valves are the main sites for uncomplicated urinary tract infection whereas older men with prostatic hypertrophy are more prone to it (Mayfield-Blak, 2012). Possible methods of examination may include urinalysis and urine culture where first one will help in examining blood components along with chemicals like nitrites in the urine sample, the later one is intended to examine the nature and content of bacteria for prescription of correct antibiotic. Cytoscopy and imaging tests can also be used (Gupta et al., 2011). Treatment mainly includes intake of antibiotics by mouth or direct insertion into urethra. The intake may continue up to 14 days depending on the nature and severity of the infections. It is important to

Paraphrasing Essay Example | Topics and Well Written Essays - 750 words - 4

Paraphrasing - Essay Example It was used because in order to make a solution more concentrated, absorption of more light is required. In order to measure the calculations in the form of a graph, Beer-Lambert Law was used after having done with the calculations. To conduct the experiment, four test tubes were used to collect four standard samples of . The measurements of concentration of the test tubes were 0.05M, 0.1M, 0.2M and 0.5M respectively. Along with this, four additional samples were also used. The measurement of concentration was different in each of the additional samples. To start the process, 8mL of water was added to the 0.5M concentrated sample for the purpose of producing a 0.2M solute. After this, 10mL of water was added to the sample for the purpose of producing the 0.1M solvent. After these two steps, 10mL of water was also added to the sample to produce the 0.05M solvent. As the next step in the process, a test tube that had distilled water present in it was placed in the Spec 20. The wavelength was also adjusted to know whether there is any problem in it or not. In the Spec 20, a 0.05M sample of was placed with the purpose of knowing its level of concentration, as well as percent transmittance. The process was repeated four times for the self-made solutions, as well as for the standard solutions after writing down the calculations. It was also repeated again for the last time for the unknown solution. The tables 1 and 2 show the values that were recorded from the screen. Having done with this, a graph was also developed to show the calculated absorption and concentration values. It is important to mention that the graph was developed on excel and it depended on concentration vs. absorbance (Graph 1). Using the excel graph and the Beer-Lambert Law, the equation generated for the given points is as follows: Table 6 was drawn to reflect the difference between the absorbance rate of standard and self-made solutions. The formula used for calculation of the percent

The Impact of Using New Technology in Arts Exhibitions Essay

The Impact of Using New Technology in Arts Exhibitions - Essay Example Through the dissertation, the basic purpose of researchers is trying to whether the visitors are interested in the new technology exhibition such as the usage of visual art in this industry, and also gather the art exhibition organiser’s opinion to find out the impact of using new technology in the art exhibition industry and whether the new exhibition will replace of the traditional exhibition. Understanding the topic The topic is quite interesting and arguable base on the popularity and wide spread of the new technology usage as an exhibit art in conference and exhibition industry. Furthermore, this topic area is covering the researcher’s interest area since it have a quite wild rang to do the research about what kind of new technology were used and what will be used in the future. Evenly, the significance is trying to find out whether the new exhibition will replace of the traditional exhibition and the way to attract more audience to come to the exhibition. Basically, the researcher will interpret and analysis this topic in these three relative areas. Which are the traditional exhibition industry and the trend research, the new exhibition that existing in the industry, through the research about the attitude of audience about the art exhibition using new technology, marketing strategies for the exhibition industry and finally to find out whether the traditional exhibition will be replaced by the new exhibition or not.... ?†¦.42 4.2 Interview†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦44 5.0 Discussion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..47 5.1 The management of the Mingsheng Art Museum†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.47 5.2 The impact of using technology in the exhibition industry†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..50 Reference list†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦58 Appendices†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...59 1. Interview†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...59 2. Questionnaire†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦85 1.0) Introduction Nowadays there are a lot of new technologies used in the exhibition industry, in terms of varieties of media approaches, which are quite distinct from the previous exhibitions. The implementation of innovative new technology is a new trend in the industry currently. Through the dissertation, the basic purpose of researchers is trying to whether the visitors are interested in the new technology exhibition such as the usage of visual art in this industry, and also gather the art exhibition organiser’s opinion to find out the i mpact of using new technology in the art exhibition industry and whether the new exhibition will replace of the traditional exhibition. 1.1) Understanding the topic The topic is quite interesting and arguable base on the popularity and wide spread of the new technology usage as an exhibit art in conference and exhibition industry. Furthermore, this topic area is covering the researcher’s interest area since it have a quite wild rang to do the research about what kind of new technology were used

Marketing Analysis of Netflix

Marketing Analysis of Netflix Netflix is an online company with corporate headquarters in Los Gatos, California. Netflix was founded by Hastings who is also the CEO of the company. Netflixs key business is online rental services in the software industry. Netflixs software business services span various software products and services. Among these are DVD movies and several other software products. Despite disappointing results on its performance at the beginning, the innovative entrepreneur continued to tailor the company while identifying and exploiting new opportunities that presented themselves. That was when the company designed and developed a website that saw it host millions of subscribers making it rake in huge profits. That was in 2006. Netflix was founded at a time when the video industry was largely populated by small retail outlets which were characterized by long product delivery time. The market was dominated by the then giant Blockbuster Inc. Blockbuster had no real marketing strategy and customer royalty was based on impulsive buying. It enjoyed booming sales with almost 100 percent success when Netflix joined the market. Upon its entry into the market in 1997, Netflix realized that the market that was dominated by the brick and motor marketing methods. The launch of this company was at the time of the beginning of internet retailing. Online selling was gaining an upper hand to brick and motor methods. This compelled Netflixs to launch its own website in 1998 that specialized in the use of cross platform technologies in service delivery. At this time, different pricing models were tested to increase sales volume. Netflix was also adept at countering new entrants and developments in the market. One of this was the development of a video provision services on line. Porters Generic Strategy According to Porter (1974), successful business organizations incorporate one or more of the generic strategy options to propel it to success. Among these strategies are cost leadership, focus, and group differentiation. A critical analysis and evaluation of the cases study reveals that Netflix had to various extents incorporated these strategies in its business pursuits with each generic strategy contributing to the success or failure of the company in its pursuits. Netflix emphasized on the focus strategy with the other strategies playing a minor role in the firms pursuits. The differentiation strategy is where a company concentrates its efforts in developing a single product then invests in identifying and incorporating unique attributes that meet customer needs (Porter, 1974). Porter (1975) asserts that by adding value to a product and creating uniqueness in product to attract customers, customers are likely to purchase the product at a higher price. That was the case with Netflix. Netflix original move into the market targeted the renting of videos in the movie industry. That strategy could be achieved by the use of recently developed and upcoming internet marketing technology which other companies had not incorporated in their business pursuits. The case study reveals that Netflixs newly launched website integrated a search engine that enabled each customer to search and access products of ones choice. Netflixs management showed such talent and ingenuity in marketing their products by employing already available and established supply chain infrastr ucture and technology. One of the infrastructure tools included the USs postal services. The firm incurred slight expenses in delivering the DVDs to the customers as they were light in weight. In creating value and uniqueness to its products using the group differentiation strategy, Netflix endeavored to characterize its products with value, user friendliness and convenience, and unique selections. That was evident when Hastings coined a term for their customers that Amazon used to refer to its customers, eBay. According to Porter (1975), a company that invests in this approach should be led by a well skilled and dedicated team. That was the case with Netflix. Netflixs management was led by Hastings, an entrepreneur at heart. In addition to that, Porter affirms that a company organized around pursuing excellence and aiming at gaining a greater advantage in the market should have a good reputation should revolve around high product quality and innovation. The case with Netflix is outstanding here. Netflix did not only focus on DVD sales, they had other serious considerations in product innovation. Among these were a focus on video-on-demand and alternatives to VOD. Porter (1974) argues that a company may not necessarily integrate all the generic characteristics depending on the nature of its business. An analysis of the case study indicates that Netflix did not pay much attention to cost leadership. Some of the pricing models did not work for Netflix. One such model involved a situation where the firm spent several thousands of dollars in adverts only to gain a paltry income from such an endeavor. Netflix at times charged high rental fees for their online videos which at times drove its customers away. However, technology seems to have paced Netflix at an upper hand compared to other companies involved I the same business pursuits. However to a large extent, Netflix incorporated the generic aspect of focus strategy. The focus strategy is where a firm concentrates on one firm and later on attempts to manipulate product prices to achieve an advantage over competitors (Porter, 1975). Netflix did not succeed with this strategy to a desirable extent but seems to have lost some customers due to that. Porters Five Forces Netflix entered a market that Porter (1974) affirms is driven by five forces. These include the bargaining power of customers, threat of new entrants, bargaining power of buyers, threat of substitute products, and rivalry among competing firms. At Netflix, the bargaining buyer of customers was realized when despite intensive marketing activities, the firm earned paltry sums far below their target. Instead of earning the company more customers, thus increasing the revenue, the company was facing a loss. Customers had driven sense into the companys executives that they could determine a companys profitability and the model they use in pricing their products. This pricing element was evident when some customers felt dissatisfied by the pricing system compelling Netflix to rethink and introduce a new pricing mechanism. Netflix could counter new entrants by its relentless pursuits to adopt new technologies and integrate them to the service sit was offering. That was the case when it entered the field of video-on-demand. Despite the huge investments it had made, Netflix did not realize quick returns as there were no technologies in the form of hardware platforms to support such services. Netflix is noted to have lost a chunk of revenue in advertising these service customers were not willing to pay for. The case study however reveals that later innovations saw Netflix succeed in this field. One other case was the entry of VOD services and the fierce completion Netflix had to fight off before they could get a foothold in this widely dominated market by Netflix. Netflix swung into action by exploiting new technology platforms that were not characterized by her competitors in gaining a firm foothold. Another force experience in this industry was the bargaining power of buyers. As discussed above, Netflix had to succumb to buyers buying behavior as in some instances; new innovations could not be priced as per Netflixs dreams. That was the case with investments and intense marketing campaigns conducted by Netflix for the newly launched services, VOD. Porter (1975) asserts that companies can endeavor to enter a market by offering substitute products that may serve the needs of current products offered in the market. The case with Netflix is a striking one. The case study reveals that substitute products were too below bar in competing with those offered by Netflix and the company was now enjoying an undisrupted share of the market. Netflix carefully blended these generic forces to its advantage. Rivalry among competing firms saw Netflix to be a runaway case. Arguments demonstrate how competitors went to the extent of accusing Netflix of infringing upon copy right laws in offering these videos online. This line of attack was shaken off by Netflixs executives who argued that Netflix was offering these services just like any retail outlet could buy and sell a product, except Netflix was using the new internet technology that these other firms had not put to full use. Value Chain Netflixs management was keen at exploiting information technology in incorporating value chain activities in its service. A striking example was when the companys turnaround time for product deliveries was drastically enhanced by the use of appropriate technology. Each customer who opted to stay or leave the company could be requested to leave an answered questionnaire about their decisions. These could be used to identify the weaknesses inherent in the system and determine new methods of fulfilling customer needs and wants. One such revelation was identified with the companys ever changing rental fees. Other value chain addition activities spanned the infrastructure the company was using and its implementation of new technologies to enhance value for its customers. Netflixs system product acquisition was also automated, with automated searches using an integrated search engine. Implementation of Information Technology in Netflix To stay afloat in the already large market and maintain the customer base, Netflix will have to implement an IT infrastructure that could offer reliable support for its business transactions (Smith, Short, 2001). One of these could be a data mining application. The data mining application could be integrated in the organizations information system to assists in decision making. Netflix is a highly customer focused organization. Data mining could help enhance communication, help the company compare its prices with other companies evaluate customer satisfaction, evaluate supplier relationships, enhance staff skills, and provide an overview of company progress and performance. On the other hand decision support system could be incorporated into the company to help improve decision making from the companys data warehouse, provide real time sales compressions, and model decision making context (Shermis, Stemmer, Berger, Anderson, 1991). The outputs from this system could significantly depend on the inputs from the companys data warehouse and the decisions made could reflect the actual potion of the company. In addition to that, a customer relationships management should be incorporated as it helps the management to sustain its old and new customers, meet customer needs, and establish a good working relationship with other companies and customers. According to Silverman (1993), a supply chain management system if well incorporated into this company could help create competitive advantage for the firm by enabling it to optimize all factors relevant to customer satisfaction and company benefits. This system could help the company identify key factors central to its success and enable management optimize all aspects of controls in its marketing strategies and supply and acquisition logistics (Smith, Short, 2001). Recommendations Based on the above discussion, Netflix should continuously adapt to changing technological dynamism and new market opportunities in reaching various markets. Netflixs management should hire experts on cross culture management to ensure a cross culture component is incorporated in its pursuits. This could be the case since newer opportunities lie outside Netflixs current market that is characterized by a fairly uniform culture. In addition to that, the firm should incorporate user friendly software products that are cross platform and compatible with other software products to enhance usability. To maintain a large market share, the company should always incorporate faire business practices in its pursuits. In addition to that, Netflix should endeavor to develop software that can bar piracies on its products in addition to patenting its products. The company should invest in software technologies that bar any could be illegal downloading of files or unauthorized access or copying of i ts products. That could bar illegal usage of its video products since it denies the company legitimate profits that could accrue from those sales. The company should continuously evaluate the role played by information technology in propelling it to its position, the ever changing trends in the industry I terms of provision of services and other related services. It should continuously revise its plans to make them current and relevant to the identified changes and endeavor to incorporate new technologies in its pursuits.