The Impact of Using New Technology in Arts Exhibitions Essay

The Impact of Using New Technology in Arts Exhibitions - Essay Example Through the dissertation, the basic purpose of researchers is trying to whether the visitors are interested in the new technology exhibition such as the usage of visual art in this industry, and also gather the art exhibition organiser’s opinion to find out the impact of using new technology in the art exhibition industry and whether the new exhibition will replace of the traditional exhibition. Understanding the topic The topic is quite interesting and arguable base on the popularity and wide spread of the new technology usage as an exhibit art in conference and exhibition industry. Furthermore, this topic area is covering the researcher’s interest area since it have a quite wild rang to do the research about what kind of new technology were used and what will be used in the future. Evenly, the significance is trying to find out whether the new exhibition will replace of the traditional exhibition and the way to attract more audience to come to the exhibition. Basically, the researcher will interpret and analysis this topic in these three relative areas. Which are the traditional exhibition industry and the trend research, the new exhibition that existing in the industry, through the research about the attitude of audience about the art exhibition using new technology, marketing strategies for the exhibition industry and finally to find out whether the traditional exhibition will be replaced by the new exhibition or not.... ?†¦.42 4.2 Interview†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦44 5.0 Discussion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..47 5.1 The management of the Mingsheng Art Museum†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.47 5.2 The impact of using technology in the exhibition industry†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..50 Reference list†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦58 Appendices†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...59 1. Interview†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...59 2. Questionnaire†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦85 1.0) Introduction Nowadays there are a lot of new technologies used in the exhibition industry, in terms of varieties of media approaches, which are quite distinct from the previous exhibitions. The implementation of innovative new technology is a new trend in the industry currently. Through the dissertation, the basic purpose of researchers is trying to whether the visitors are interested in the new technology exhibition such as the usage of visual art in this industry, and also gather the art exhibition organiser’s opinion to find out the i mpact of using new technology in the art exhibition industry and whether the new exhibition will replace of the traditional exhibition. 1.1) Understanding the topic The topic is quite interesting and arguable base on the popularity and wide spread of the new technology usage as an exhibit art in conference and exhibition industry. Furthermore, this topic area is covering the researcher’s interest area since it have a quite wild rang to do the research about what kind of new technology were used

Marketing Analysis of Netflix

Marketing Analysis of Netflix Netflix is an online company with corporate headquarters in Los Gatos, California. Netflix was founded by Hastings who is also the CEO of the company. Netflixs key business is online rental services in the software industry. Netflixs software business services span various software products and services. Among these are DVD movies and several other software products. Despite disappointing results on its performance at the beginning, the innovative entrepreneur continued to tailor the company while identifying and exploiting new opportunities that presented themselves. That was when the company designed and developed a website that saw it host millions of subscribers making it rake in huge profits. That was in 2006. Netflix was founded at a time when the video industry was largely populated by small retail outlets which were characterized by long product delivery time. The market was dominated by the then giant Blockbuster Inc. Blockbuster had no real marketing strategy and customer royalty was based on impulsive buying. It enjoyed booming sales with almost 100 percent success when Netflix joined the market. Upon its entry into the market in 1997, Netflix realized that the market that was dominated by the brick and motor marketing methods. The launch of this company was at the time of the beginning of internet retailing. Online selling was gaining an upper hand to brick and motor methods. This compelled Netflixs to launch its own website in 1998 that specialized in the use of cross platform technologies in service delivery. At this time, different pricing models were tested to increase sales volume. Netflix was also adept at countering new entrants and developments in the market. One of this was the development of a video provision services on line. Porters Generic Strategy According to Porter (1974), successful business organizations incorporate one or more of the generic strategy options to propel it to success. Among these strategies are cost leadership, focus, and group differentiation. A critical analysis and evaluation of the cases study reveals that Netflix had to various extents incorporated these strategies in its business pursuits with each generic strategy contributing to the success or failure of the company in its pursuits. Netflix emphasized on the focus strategy with the other strategies playing a minor role in the firms pursuits. The differentiation strategy is where a company concentrates its efforts in developing a single product then invests in identifying and incorporating unique attributes that meet customer needs (Porter, 1974). Porter (1975) asserts that by adding value to a product and creating uniqueness in product to attract customers, customers are likely to purchase the product at a higher price. That was the case with Netflix. Netflix original move into the market targeted the renting of videos in the movie industry. That strategy could be achieved by the use of recently developed and upcoming internet marketing technology which other companies had not incorporated in their business pursuits. The case study reveals that Netflixs newly launched website integrated a search engine that enabled each customer to search and access products of ones choice. Netflixs management showed such talent and ingenuity in marketing their products by employing already available and established supply chain infrastr ucture and technology. One of the infrastructure tools included the USs postal services. The firm incurred slight expenses in delivering the DVDs to the customers as they were light in weight. In creating value and uniqueness to its products using the group differentiation strategy, Netflix endeavored to characterize its products with value, user friendliness and convenience, and unique selections. That was evident when Hastings coined a term for their customers that Amazon used to refer to its customers, eBay. According to Porter (1975), a company that invests in this approach should be led by a well skilled and dedicated team. That was the case with Netflix. Netflixs management was led by Hastings, an entrepreneur at heart. In addition to that, Porter affirms that a company organized around pursuing excellence and aiming at gaining a greater advantage in the market should have a good reputation should revolve around high product quality and innovation. The case with Netflix is outstanding here. Netflix did not only focus on DVD sales, they had other serious considerations in product innovation. Among these were a focus on video-on-demand and alternatives to VOD. Porter (1974) argues that a company may not necessarily integrate all the generic characteristics depending on the nature of its business. An analysis of the case study indicates that Netflix did not pay much attention to cost leadership. Some of the pricing models did not work for Netflix. One such model involved a situation where the firm spent several thousands of dollars in adverts only to gain a paltry income from such an endeavor. Netflix at times charged high rental fees for their online videos which at times drove its customers away. However, technology seems to have paced Netflix at an upper hand compared to other companies involved I the same business pursuits. However to a large extent, Netflix incorporated the generic aspect of focus strategy. The focus strategy is where a firm concentrates on one firm and later on attempts to manipulate product prices to achieve an advantage over competitors (Porter, 1975). Netflix did not succeed with this strategy to a desirable extent but seems to have lost some customers due to that. Porters Five Forces Netflix entered a market that Porter (1974) affirms is driven by five forces. These include the bargaining power of customers, threat of new entrants, bargaining power of buyers, threat of substitute products, and rivalry among competing firms. At Netflix, the bargaining buyer of customers was realized when despite intensive marketing activities, the firm earned paltry sums far below their target. Instead of earning the company more customers, thus increasing the revenue, the company was facing a loss. Customers had driven sense into the companys executives that they could determine a companys profitability and the model they use in pricing their products. This pricing element was evident when some customers felt dissatisfied by the pricing system compelling Netflix to rethink and introduce a new pricing mechanism. Netflix could counter new entrants by its relentless pursuits to adopt new technologies and integrate them to the service sit was offering. That was the case when it entered the field of video-on-demand. Despite the huge investments it had made, Netflix did not realize quick returns as there were no technologies in the form of hardware platforms to support such services. Netflix is noted to have lost a chunk of revenue in advertising these service customers were not willing to pay for. The case study however reveals that later innovations saw Netflix succeed in this field. One other case was the entry of VOD services and the fierce completion Netflix had to fight off before they could get a foothold in this widely dominated market by Netflix. Netflix swung into action by exploiting new technology platforms that were not characterized by her competitors in gaining a firm foothold. Another force experience in this industry was the bargaining power of buyers. As discussed above, Netflix had to succumb to buyers buying behavior as in some instances; new innovations could not be priced as per Netflixs dreams. That was the case with investments and intense marketing campaigns conducted by Netflix for the newly launched services, VOD. Porter (1975) asserts that companies can endeavor to enter a market by offering substitute products that may serve the needs of current products offered in the market. The case with Netflix is a striking one. The case study reveals that substitute products were too below bar in competing with those offered by Netflix and the company was now enjoying an undisrupted share of the market. Netflix carefully blended these generic forces to its advantage. Rivalry among competing firms saw Netflix to be a runaway case. Arguments demonstrate how competitors went to the extent of accusing Netflix of infringing upon copy right laws in offering these videos online. This line of attack was shaken off by Netflixs executives who argued that Netflix was offering these services just like any retail outlet could buy and sell a product, except Netflix was using the new internet technology that these other firms had not put to full use. Value Chain Netflixs management was keen at exploiting information technology in incorporating value chain activities in its service. A striking example was when the companys turnaround time for product deliveries was drastically enhanced by the use of appropriate technology. Each customer who opted to stay or leave the company could be requested to leave an answered questionnaire about their decisions. These could be used to identify the weaknesses inherent in the system and determine new methods of fulfilling customer needs and wants. One such revelation was identified with the companys ever changing rental fees. Other value chain addition activities spanned the infrastructure the company was using and its implementation of new technologies to enhance value for its customers. Netflixs system product acquisition was also automated, with automated searches using an integrated search engine. Implementation of Information Technology in Netflix To stay afloat in the already large market and maintain the customer base, Netflix will have to implement an IT infrastructure that could offer reliable support for its business transactions (Smith, Short, 2001). One of these could be a data mining application. The data mining application could be integrated in the organizations information system to assists in decision making. Netflix is a highly customer focused organization. Data mining could help enhance communication, help the company compare its prices with other companies evaluate customer satisfaction, evaluate supplier relationships, enhance staff skills, and provide an overview of company progress and performance. On the other hand decision support system could be incorporated into the company to help improve decision making from the companys data warehouse, provide real time sales compressions, and model decision making context (Shermis, Stemmer, Berger, Anderson, 1991). The outputs from this system could significantly depend on the inputs from the companys data warehouse and the decisions made could reflect the actual potion of the company. In addition to that, a customer relationships management should be incorporated as it helps the management to sustain its old and new customers, meet customer needs, and establish a good working relationship with other companies and customers. According to Silverman (1993), a supply chain management system if well incorporated into this company could help create competitive advantage for the firm by enabling it to optimize all factors relevant to customer satisfaction and company benefits. This system could help the company identify key factors central to its success and enable management optimize all aspects of controls in its marketing strategies and supply and acquisition logistics (Smith, Short, 2001). Recommendations Based on the above discussion, Netflix should continuously adapt to changing technological dynamism and new market opportunities in reaching various markets. Netflixs management should hire experts on cross culture management to ensure a cross culture component is incorporated in its pursuits. This could be the case since newer opportunities lie outside Netflixs current market that is characterized by a fairly uniform culture. In addition to that, the firm should incorporate user friendly software products that are cross platform and compatible with other software products to enhance usability. To maintain a large market share, the company should always incorporate faire business practices in its pursuits. In addition to that, Netflix should endeavor to develop software that can bar piracies on its products in addition to patenting its products. The company should invest in software technologies that bar any could be illegal downloading of files or unauthorized access or copying of i ts products. That could bar illegal usage of its video products since it denies the company legitimate profits that could accrue from those sales. The company should continuously evaluate the role played by information technology in propelling it to its position, the ever changing trends in the industry I terms of provision of services and other related services. It should continuously revise its plans to make them current and relevant to the identified changes and endeavor to incorporate new technologies in its pursuits.

Peaceful Execution in John Steinbecks Of Mice and Men :: Steinbeck Of Mice and Men Essays

Peaceful Execution in Of Mice and Men Of Mice and Men is written by John Steinbeck. The story is about these two men, George and Lennie, and they find work at this ranch. Within a few days, Lennie, a tall bulky man with the brain of a young child, gets in trouble, making his traveling buddy, George, do the unthinkable. George shoots Lennie to make his death a more "joyous" one than the one he would've received from Curley, the man that wanted to kill him the most. It was right for George to shoot Lennie because Lennie died suddenly, was thinking about the dream, and was shot by a friend. By having George shoot Lennie, Lennie died suddenly. Curley would have shot him in his stomach area to have him die a slow and painful death. Lennie didn't have to suffer the pain of death and George wouldn't have to stand there and have Lennie ask questions about why he didn't do anything to prevent Curley from shooting him. When Lennie died, he was thinking about the dream. This made Lennie happy because he was "gonna tend the rabbits". That means his last thoughts before he died were happy ones of a farm, a little shack and rabbits eating the alfalfa. If Lennie didn't shoot George and Curley did, George would be thinking about how he killed Curley's wife and that Curley was really mad at him. That thought wouldn't make Lennie happy and Lennie knew that so he shoot him. Lennie was shot by a friend who cared about him. There was no hatred between them making the death non-revengeful. It was just as if Lennie was hooked up to a machine that kept him alive and George pulled the plug. He was bound to be shot anyways so it was better that George "pulled the plug" instead of Curley. Curley would have shot Lennie in the guts to have Lennie suffer a more painful and slow death. It shows that George really cared for Lennie.

Should the celebrity scandals in the press be banned?

One of the most disputable questions in our time is â€Å"Should the celebrity scandals in the press be banned†. Many people think that the tabloids shouldn’t write about the private life of the film and music stars. For example: when Brad Pitt and Jennifer Aniston got married, all tabloids wrote stories about their private life. The journalists made up a lot of them. As a result of that they split up. I think that the scandals in the press should be banned!In my opinion it’s none of our business what the stars do in their free time. Personally, I believe that most of the people that read such ridiculous stories about the stars’ private life don’t believe they are true. They read them just for fun. Nevertheless, I think we can do without this kind of entertainment. I don’t go along with the tabloids because the half of the stuff they print is just a complete rubbish. What is more: I think that the famous people have immoral lives but it is mo re immoral to write and read about it.Perhaps the most important point however is that when the teenagers read about the scandalous things that music and film stars do, they think that it’s OK to do such things. I don’t believe that is good about the youth – the future of our world. In conclusion, I would say that tabloids must stop to make up stories about the famous people. I think that reading such newspapers is just waste of time. We can spend our time in more pleasant things like going hiking or going swimming or just stay with our friends.

Suburban Regional Shopping

Running head: CAN THE MAGIC BE RESTORED? Suburban Regional Shopping Malls: Can the Magic Be Restored? Stephanie Austin Upper Iowa University Suburban Regional Shopping Malls: Can the Magic Be Restored? Imagine yourself as the manager of a struggling local suburban regional shopping mall. What do you think the mall should do to improve its performance? According to the textbook, the retail life cycle consists of the introduction, growth, maturity, and decline. (Perreault, Jr. Cannon, & McCarthy, 2011) To keep a local suburban regional shopping mall from reaching its decline, one must spend time and money during the maturity phase to keep with today’s trends. If a mall is declining, a manager must get more department or anchor stores to draw in business. Fill other spaces with specialty stores, offering products that consumers can’t get anywhere else. Another option for managers is to find a niche in the community that will draw consumers in. A suggestion that was used in the book was to add entertainment to the center of the mall.The entertainment can be anything from holiday shows, occasional concerts, a playground for kids, or even just an open area with comfortable resting spots where customers can relax and de-stress. A perfect type of idea would be a small coffee house type of area that serves coffee and soda with a waitresses on staff to cater to each patron’s needs. Especially during the holiday season, this would be a great relaxing way for customers to rest their feet and collect their thoughts before heading to the next store on the list. Another change that would need to be made is changing store configurations, referred to as zonal merchandising.This is where you group together stores that serve the same basic need and draw the same basic shoppers. This will help those shoppers that come to the mall to purchase a specific product. They then will see the other stores that sell similar products to what they are looking for and poss ibly stroll on into a new store. The most common use of zonal merchandizing has been used in food courts, which has been proven effective. â€Å"†¦ several new [building] projects have incorporated zonal merchandising principles, including Rivertown Crossings in Grand Rapids, Mighigan, which†¦ rouped some categories of stores by product line carried, and Park Meadows in Denver, Colorado†¦ has grouped stores by customer lifestyle. Attempts to reconfigure existing centers around zonal merchandising ideas, such as the changes at Glendale Galleria in Glendale, California, seem to be successful as well. † (insert book authors) The last thing and possibly most important thing a manager should do is create a mall website that lists all the stores, any possible coupons, discounts, or specials that may be happening, as well as links to all the stores so a person can â€Å"window shop† before ever stepping foot into the mall.One could even go as far as to offer di scounts to those who shop online thru the mall website, therefore drawing traffic to the website. Through the mall website, a consumer may find a link to another store that he/she has heard of before and then can check out its merchandise. Possibly aiding that store in achieving another customer. What shopping trends do you foresee over the next 10 years? How might these trends affect suburban regional shopping malls?Shopping trends over the next 10 years will include more technology with online shopping with tagging, kiosks for easy check-outs when a consumer does venture out, and apps that allow you to pay via smartphone. â€Å"This will also bring many benefits to life like automatic checkout, as you walk out, making cashiers less necessary in many categories. This means no more checkout lines and more service personnel to make your shopping experience a pleasure. This is already happening in Japan and other counties outside the US. † (site article)Shopping via tagging wil l be a new concept that will be a big hit. See a cute pair of shoes on the girl across the street? Consumer will point and say â€Å"tag it†. The smartphone will search the internet for that product and allow the consumer to see it and purchase that pair of shoes, right then and there. Everyone has been somewhere where they see something they like on someone, but are too afraid to ask the person where he/she got the item or even how much they paid for it. Experience Rethink author Brian Regienczuk has this to say, â€Å"As you move through your day, it will be asier to tag items you like and buy them immediately or add them to your shopping list. For example, a purse or pair of shoes on a passerby catches your eye. You say â€Å"tag item† as you look at the item and immediately receive confirmation that the item has been identified. Buy it now or add it to a list for later. † (Year of article) These trends will affect suburban regional shopping malls negatively at first, but as time goes by, consumers will still be drawn to the feeling and concept of strolling through malls, talking with their friends, and paroozing in and out of stores.Things that will be lost with the online shopping world. What new retail concepts can you identify? How might you learn about more? To learn about more, a mall manager could tour and visit other malls with similar demographics. What strategies do you suggest for learning about new retail concepts? To learn more about retail concepts, a company could hire a marketing firm and a technology firm to identify up and coming trends in the new markets. Certain firms specialize in this area.References Heller, L. (2011, April 20). The Future of Online Shopping: 10 Trends to Watch. Retrieved from www. Forbes. com: http://www. forbes. com/sites/lauraheller/2011/04/20/the-future-of-online-shopping-10-trends-to-watch/ Perreault, Jr. , W. D. , Cannon, J. P. , & McCarthy, E. J. (2011). Basic Marketing: A Marketing Stragety Planning Approach. New York: McGraw-Hill/Irwin Company. http://experiencerethink. wordpress. com/2010/09/23/the-future-of-shopping-2020/